Jitterbug MVNO Targets Seniors
Apr 5, 2006, 6:15 PM by (staff)
GreatCall Inc. today launched a new MVNO service called Jitterbug targeted at older users. The service will launch with a special phone designed in cooperation with Samsung. The Samsung A120 features a simple design and UI, oversize buttons and graphics, and a cushioned cup around the earpiece to improve sound quality in noisy environments. To make the experience easier for users transitioning from landlines, the phone even makes a dial tone sound when opened. The phone also features one-touch access to an operator. Plans are expected to start as low as $10 per month, with $25/month being an average plan. The company expects to start trials this summer, with commercial launch after Labor Day. The MVNO is the latest of many to use the Sprint network, although Sprint executives today revealed plans to slow the introduction of new MVNOs on their network.
more info at Wall Street Journal »
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The Early Bird Special?
Please stop posting such drivel on phonescoop. And learn basic grammar, spelling, and sentence structure.
I'm suddenly afraid of the kids graduating from public school f...
Slowing the tide...
Good idea in my view
They already target the prepaid markets with Virgin mobile and Boost mobile, which is a many many billion dollar market and now they get into seniors which is another many billions of dollars market.
i think others should also get into those 2 areas as well to bring in more revenue..
The new Samsung Buick
The 3G Special Content Might be a bit SCARY...
Or a new show, just for Jitterbug users... 'Baywatch Pasadena'.
The commercials will be priceless!
The dial-tone thing is cool though. I want that on my phone really really bad.
Also, holy crap sprint, have enough MVNOs yet?
"I have to turn it on for it to work?"
I almost pinched myself...
And yeah, that dial tone thing will def. help them.