PMA and A4WP Rebrand As the AirFuel Alliance
The Power Matters Alliance and Alliance for Wireless Power today announced plans to fully merge organizations under the AirFuel Alliance brand. The standard-bearers for wireless charging agreed to work together earlier this year, and today's rebranding is the final step in the process of creating a single consortium committed to improving the standards for and experience of wireless charging. The AirFuel Alliance claims to have 195 members, including a wide range of semiconductor and manufacturing partners. The A4WP and PMA brands will be retired after a short grace period. Moving forward, certified products will carry the AirFuel logo. AirFuel will continue to support inductive and resonant charging technologies and multimode systems that operate with both. The AirFuel Alliance is also working on future, non-magnetic charging technologies. The AirFuel Alliance competes still with the Qi standard for wireless charging.
Starbucks Officially Debuts Wireless Charging in Shops
Starbucks has begun to deploy wireless charging stations at select coffee shops in the San Francisco Bay Area. The company said 200 stores now offer wireless charging spots on tables and coffee bars.
Powermat to Upgrade Starbucks Charging Mats to Support iPhone X
Powermat, which has deployed PMA-compliant wireless chargers at thousands of Starbucks locations around the U.S., plans to update its charging pads to support the iPhone X, iPhone 8 Plus, and iPhone 8 from Apple. At the moment, there are two competing wireless charging standards, PMA and Qi.
Apple Backs Qi Wireless Charging Standard
Apple has joined the Wireless Power Consortium, according to IHS Technologies and the WPC's own web site. Apple is listed as a backing member of the organization, which is behind the Qi wireless charging standard.
A4WP and PMA to Merge Wireless Power Businesses
The Alliance for Wireless Power and the Power Matters Alliance today announced plans to fully merge the two entities into a single organization. The two groups created separate, competing wireless charging standards until February 2014, when they agreed to work tougher on a compatible standard.