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Google Testing 'Purchases on Google' Within Search

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Jul 15, 2015, 1:26 PM by Eric M. Zeman

Google has begun testing a way to let people make purchases directly from search results. The feature, called Purchases on Google, will tap into users' saved purchasing credentials to pay for goods and services found on the web. Moreover, Google will sift through search results based on moderators, such as "best" and others to make product recommendations. Because the service supports deep linking, users who select a search result will be taken directly to the product purchasing web page. In addition to online merchants, Google will support local stores via the phone's GPS data. Purchases on Google will be tied into Android Pay when the service launches later this year. Google did not say how broadly Purchases on Google is being tested, nor who will be able to use it.

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