TV Broadcasters Go Mobile On Their Own
Feb 27, 2006, 2:54 PM by (staff)
A number of television powerhouses are skipping the middleman to deliver mobile content direct to subscribers. News Corp. today announced Mobizzo, a portal to sell ringtones, graphics and more from News Corp. and its related brands. News Corp owns Fox TV and other media outlets and will leverage several of the network's brands like Family Guy as well as content from MTV, Warner Music and others. Mobizzo will also open a studio to develop more mobile shorts or mobisodes like the company developed for the launch of the VCAST network. MTV also recently announced they will develop original mobile videos in conjunction with Motorola. CBS separately announced it will launch a service to deliver CBS News and Entertainment Tonight MMS alerts direct to subscribers' handsets for a monthly subscription of $1 or $4 respectively.