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ROK Mobile Expands Coverage and Retail Presence

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Jul 8, 2015, 7:45 AM   by Eric M. Zeman

ROK Mobile, a music-focused MVNO, today said it has significantly expanded coverage by partnering with "the nation's largest 4G LTE network." ROK Mobile didn't name its new partner, but said customers can now enjoy cellular network access in more places. The carrier has already partnered with Sprint and T-Mobile, so the new partner is either AT&T or Verizon Wireless. ROK also announced plans to expand its retail availability across the country this month. ROK Mobile services will be available at "independently owned and operated" mobile phone stores nationwide starting in a few weeks. ROK didn't name its retail partners, but said it plans to be in 10,000 locations by the end of the year. ROK Mobile bundles wireless and music streaming services together for $49.99 per month. For that, users get 5GB of LTE 4G, unlimited calling and messaging, and unlimited access to ROK's 20 million tracks. Consumers interested in ROK Mobile need to supply their own Sprint- or T-Mobile-compatible handset. The service works on Android and iOS devices through ROK's mobile app.

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