Twitter to Make It Easier to Read About Places and Things
Twitter is testing new ways to surface content about locations and products that might interest users. First, it is experimenting with a feature called Place and Product pages. Twitter says these pages will feature images and video about places or products, including descriptions, web links, and purchasing options. The social network said it will display these details above tweets pertaining to that particular place or product. In addition to Product and Place pages, Twitter is testing other ways for users to connect with brands. It is letting a select bunch of "influencers" create collections of products and places they like and then share those collections with the broader public. The collections, mostly from celebrities, retailers, TV channels, and news organizations, can be accessed from the Twitter profile of whatever entity created the collection. Twitter is starting with a limited number of place and product pages and celebrity collections and will expand over time based on their success. Twitter said these changes will reach Twitter.com and the Android and iOS apps (via update) soon.
Twitter Overhauls Its Mobile Apps and Web Sites
Twitter today revealed a dramatic change to the look and feel of its Android and iOS mobile applications, and its mobile and desktop browser experiences. To start, Twitter has put profile, account, and privacy settings in a single place within the navigation menu to make them easier to find.
Twitter Discovers New Way to Spot Trends
Twitter has canned the Discover and Activity tabs in its mobile applications in favor of a new way to sift through trending content. Moving forward, when people use the search bar they'll also see trending stories as well as descriptions of those stories.
Twitter, Foursquare to Offer Place Tagging in Tweets
Twitter today said it has partnered with Foursquare so users can tag specific locations in Tweets. Twitter already lets users to tag their location from its mobile apps, but the location is defined loosely across a broad area, like a neighborhood or town.
Twitter Adds 'Connect' Tab to Help Find Accounts Worth Following
Twitter today announced a new tool meant to make it easier to find new people and accounts to follow. The "connect" tab will appear on Twitter for the web, and in the Android and iOS mobile apps beginning today, where Twitter will curate a list of accounts it believe users might like to follow.
Twitter to Place Higher Priority On Ads
Twitter today is rolling out a new product for advertisers that will give them the top spot in users' timelines. Called First View, the marketing product will push promoted video Tweets to the top of feeds on mobile devices, visible when users first open the app.