Google to Surface iOS App Content in Search Results
Google today enabled a new functionality that will let the Google Search app find content within iOS apps and include that data in search results. Users will then be able to select the search results and go directly to the associated app on their phone. The functionality must be enabled by developers using the new App indexing tool from Google. Once indexed, Google Search will be able to poke through apps for relevant information when users perform searches on their iPhone. Google Search already does this on Android devices. Google said it plans to debut the feature in a few weeks with a select batch of apps, but it is encouraging all developers to index their own apps for the added functionality. The feature will be available globally.
Google to Stream App Content Via Search
Google today said its mobile search tool is now able to show content that may be buried within apps. Google began indexing the content of mobile apps two years ago, and has more than 100 billion deep links into apps such as Facebook, Instagram, and Pinterest.
Google Speeds Up Android App Installs By Allowing Them from Search Results
Google has made it possible to install apps onto Android phones directly from Google Search results. The new tool bypasses the Play Store entirely, though a link to the Play Store is still available for those seeking more details about the app.
Google Brings In-App Search to Android Phones
Google this week announced a new tool for searching the content on devices. The search mode, called In Apps, allows people to find content that's buried inside apps installed on the phone.
Developers Can (Finally) Create Instant Apps
Google today made its instant apps tool available to all developers. Google first announced instant apps at its I/O developer conference in 2016.