Yahoo and Microsoft Change Up Search Partnership
Yahoo and Microsoft today have altered the terms of their search partnership moving forward. According to Yahoo, the agreement gives it more flexibility when it comes to its search business on desktop and mobile platforms, though Yahoo will still place Bing ads in its desktop search traffic. The companies have decided that Microsoft will sell ads only for its Bing Ads platform and Yahoo will sell ads only for its Yahoo Gemini platform. This way, they can integrate the sales and engineering teams within their own organizations to improve performance. Microsoft will continue to pay Yahoo a percentage of Bing Ads revenue generated by Yahoo searches, which rely on Microsoft's algorithms. Yahoo and Microsoft say the changes will improve the search experience for all users. The companies first forged the search partnership in 2009.
Yahoo Improves Search In Mobile Browsers
Yahoo today said it has refreshed how it displays mobile search results in a way that will help people find what they're looking for quicker. Yahoo explains that rather than offer lists of links, the new search presents results — including images, videos, news, and other details — prominently in a way that's more useful.
Yahoo Rejiggers Browser-Based Search for iPhone
Yahoo says it has tweaked how it presents results to people who search from the iPhone's browser. iPhone owners who have Yahoo set as their default search engine will now see cleaner search results that display more data and make it easier to drill down into specifics.
Yahoo Adds Gmail Support to Yahoo Mail
Yahoo Mail today gained the ability to manage Gmail and Google Apps accounts. Yahoo relaunched the app in October and made it compatible with AOL, Hotmail, and Outlook.
Microsoft Rebuilds Bing for iOS
Microsoft today released a wholly new version of its Bing Search application for the iPhone. The app takes advantage of new features in iOS, such as app linking, to improve search suggestions and results.