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Carriers To Test Video Ads on Phones

Jan 17, 2006, 2:47 PM by (staff)

Verizon and Nextel both plan to test out services that would display video ads on subscribers' phones. All plans mentioned will require customers to opt in to receive advertisements. Initial tests will ask customers to opt into simple video ads, possibly in exchange for reduced monthly subscription fees. A number of big name companies including Nike, ESPN, Hilton and Pepsi have campaigns lined up for the so-called third screens. If tests are successful, marketers have further plans such as location based advertising which would use phone based location to trigger ads when a subscriber enters in a certain area.

more info at New York Times »

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Subject	Author	Date
OMG!	Pictor	Jan 17, 2006, 3:52 PM
Re: OMG! by muchdrama Jan 17, 2006, 4:05 PM Uhh... how about goto H.E. double hockeystick! by chupa Jan 18, 2006, 1:20 AM Re: Uhh... how about goto H.E. double hockeystick! by chupa Jan 18, 2006, 1:30 AM Re: Uhh... how about goto H.E. double hockeystick! by SystemShock Jan 18, 2006, 7:00 AM Re: Uhh... how about goto H.E. double hockeystick! by muchdrama Jan 18, 2006, 1:29 PM (more replies...) Re: OMG! by Pictor Jan 18, 2006, 10:29 AM Re: OMG! by babydoc Jan 18, 2006, 11:07 AM Re: OMG! by muchdrama Jan 18, 2006, 1:31 PM This sums it up about right... by captainplooky Jan 18, 2006, 2:19 PM Re: This sums it up about right... by speedman_2001 Jan 24, 2006, 1:34 PM
Is that mean that my Vcast is going to be cheaper??	joaoeduardo	Jan 23, 2006, 1:06 PM
Suck Battery Life	habib_15	Jan 18, 2006, 11:48 AM
Re: Suck Battery Life by KrazyJoe Jan 18, 2006, 12:10 PM Re: Suck Battery Life by dwhitt Jan 18, 2006, 12:26 PM Battery Life ...etc, etc. by Healthnutz Jan 22, 2006, 1:18 PM
cingular go phone ad's	Me2	Jan 19, 2006, 1:31 PM
i think its cool if i can save money on my bill	itoldumofo	Jan 18, 2006, 1:33 PM
Re: i think its cool if i can save money on my bill by trippin Jan 19, 2006, 9:37 AM
NEW mobile advertising platform-patent pending	Bayne	Jan 18, 2006, 7:37 PM
Here is the way it will work	ibeetle	Jan 18, 2006, 1:08 PM
Re: Here is the way it will work by dwhitt Jan 18, 2006, 1:27 PM
I dont think this is gonna be so bad	janze4	Jan 18, 2006, 11:01 AM
What a great Idea!	dwhitt	Jan 18, 2006, 9:44 AM
wow more spam	MoThug666	Jan 17, 2006, 2:56 PM
Re: wow more spam by Big Poppa Jan 17, 2006, 3:05 PM Re: wow more spam by SteveHRocks Jan 17, 2006, 3:06 PM Re: wow more spam by holmw13 Jan 17, 2006, 3:44 PM Re: wow more spam by Me2 Jan 17, 2006, 4:07 PM Re: wow more spam by Me2 Jan 17, 2006, 4:18 PM Re: wow more spam by nosoupforyou Jan 17, 2006, 7:56 PM Re: wow more spam by draveed Jan 17, 2006, 10:37 PM
Minority Report Becoming Reality	Me2	Jan 17, 2006, 4:05 PM

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