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Carriers To Test Video Ads on Phones

Article Comments  34  

Jan 17, 2006, 2:47 PM   by (staff)

Verizon and Nextel both plan to test out services that would display video ads on subscribers' phones. All plans mentioned will require customers to opt in to receive advertisements. Initial tests will ask customers to opt into simple video ads, possibly in exchange for reduced monthly subscription fees. A number of big name companies including Nike, ESPN, Hilton and Pepsi have campaigns lined up for the so-called third screens. If tests are successful, marketers have further plans such as location based advertising which would use phone based location to trigger ads when a subscriber enters in a certain area.

more info at New York Times »



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This forum is closed.


Jan 17, 2006, 3:52 PM


Wow! This is just going to far. How about NO! Verizon (or anyone else) won't get a dime from me for such a service.
Pictor said:
Wow! This is just going to far. How about NO! Verizon (or anyone else) won't get a dime from me for such a service.

Um...actually you'd be getting the dime from Verizon to watch these ads...after opting...
A less heated perspective: in the real world the "pay less money for ads" means you pay what you pay now for ads and to have a "premium no ad" plan means you pay extra.

As for those who say it won't be so ba...

Jan 23, 2006, 1:06 PM

Is that mean that my Vcast is going to be cheaper??

I pay $15.00 a month for vCast, its so slow it takes so long until you are watching whatever you want to watch now its going to take even more time?? and how about making it cheaper because they are getting money from the big companys to adv. their product. this is not fair, if they put adds or should i say SPAM they should make it cheaper.

Jan 18, 2006, 11:48 AM

Suck Battery Life

This is probably gonna suck down the battery like nothing other. Think about it video running on your phone pretty much all time after this idea takes off. I mean everyone gonna want to have ads. You'll walk past a newspaper stand and it'll give you a video saying buy the latest magazine from so and so, or you walk past a 7-11 and it'll say buy the new big gulp for 30 cents. Pretty soon they will have coupons coming to your phone that you can use.
Now, that coupon thing wouldn't be that bad. If I was at 7-11 and a coupon came out of my phone and saved me a dollar, I'd be pretty happy.

Jan 19, 2006, 1:31 PM

cingular go phone ad's

You know when you call to refill your minutes on a cingular go phone.... You have to listen to an ad. It talks about ringtones and games and stuff usually relating to media net, but you have to sit there and listen. You can't skip it. Hopefully it wont turn oput to be stuff like this. That would be so annoying to have to sit and listen to an ad before you call is connected!

Jan 18, 2006, 1:33 PM

i think its cool if i can save money on my bill

hey if it will give me a discount on my phone, i would do it!!
Sure you will save money on your bill, but someone posted earlier that they will end up raising the costs of the cellular services, then offering you the low rate (which would be about equal to what you pay now) to watch the video ads.

In the end i...

Jan 18, 2006, 7:37 PM

NEW mobile advertising platform-patent pending

I have invented a new mobile platform (phone) that presents advertising to persons standing near a mobile phone user, while the the user speaks on the phone in a non-handsfree mode.

The user may get free talk time, content, etc. and not have to view the advertising him/herself. I posted one of the drawings at Core77, discussions, projects, or for the full patent applications: ... »

A number of phone manufacturers and carriers have patents pending in this field.

Jan 18, 2006, 1:08 PM

Here is the way it will work

Here is the way it will work. Verizon will tell you they have two video plans. One free with ads. One without that cost $9.95 a month with each download $1.99.

Then they will tell you they are doing away with the $1.99 per download charge but you will still have to pay the 10 bucks a month. And you will still get the ads.

So the big V still gets its 10 bucks a month out of you. They get the cash from sponsors and you get nothing but 10 bucks lighter in the wallet and a 2 minute ad for your 30 seconds of video.
Hrm to a user who doesnt watch videos this would make no difference. I doubt that they would put a 2 min ad in front of a 30 second video.

Jan 18, 2006, 11:01 AM

I dont think this is gonna be so bad

Think of services like Yahoo and Google and how much they offer for free, paid for by ads on there pages. You can easily skip over them, but as long as like .02% of people click on them the service can remain free. I wouldnt mind some ads on my phone if itll make the service cheaper.

Jan 18, 2006, 9:44 AM

What a great Idea!

I just want to say I approve! I can surely listen or watch some ads to save me money. I mean seriously are ads really that bad? you all watch tv im sure. Plus its on your phone, you dont have to watch them. Great way for companies to promote new products as well. Im always interested in the newest developments.

Jan 17, 2006, 2:56 PM

wow more spam

the day is finally here when spam and junk is going to be on our phones. I wonder if there will be a spam blocker for them Smile
Sounds like whoever thought of this idea, watched "Minority Report" to many times.
It wont be long before phone service is free because instead of hearing a ring or a ringback tone when you call someone you will hear advertisements. At least thats my personal opinion.

I'm surprised they havent tried this before now.

Jan 17, 2006, 4:05 PM

Minority Report Becoming Reality

Remember when tom cruise walked by that flatscreen dispaly in the movie and it started talking to him? Can't Sleep At Night blah blah blah? Well with this new wave of advertising its becoming reality! When you walk by a pepsi machine, your phone could start saying BOB arent you thirsty for an Ice cold pepsi? Scary Huh? Or when you drive through a city, Hilton hotels could start advertising BOB you should pull over and rest the the hilton garden inn and get a good nights rest, it's dangerous to be driving at this time of night. AHAHHAHAHH it's scary just thinking about all the possibilities. Of course you have to "opt in" for this kind of stuff to work initially, but you can bet that spammers have already figured out a way to exploit this new...
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