Carriers To Test Video Ads on Phones
Jan 17, 2006, 2:47 PM by (staff)
Verizon and Nextel both plan to test out services that would display video ads on subscribers' phones. All plans mentioned will require customers to opt in to receive advertisements. Initial tests will ask customers to opt into simple video ads, possibly in exchange for reduced monthly subscription fees. A number of big name companies including Nike, ESPN, Hilton and Pepsi have campaigns lined up for the so-called third screens. If tests are successful, marketers have further plans such as location based advertising which would use phone based location to trigger ads when a subscriber enters in a certain area.
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