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Carriers To Test Video Ads on Phones

Article Comments  34  

Jan 17, 2006, 2:47 PM   by (staff)

Verizon and Nextel both plan to test out services that would display video ads on subscribers' phones. All plans mentioned will require customers to opt in to receive advertisements. Initial tests will ask customers to opt into simple video ads, possibly in exchange for reduced monthly subscription fees. A number of big name companies including Nike, ESPN, Hilton and Pepsi have campaigns lined up for the so-called third screens. If tests are successful, marketers have further plans such as location based advertising which would use phone based location to trigger ads when a subscriber enters in a certain area.

more info at New York Times »

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Subject Author Date
OMG! Pictor Jan 17, 2006, 3:52 PM
Is that mean that my Vcast is going to be cheaper?? joaoeduardo Jan 23, 2006, 1:06 PM
Suck Battery Life habib_15 Jan 18, 2006, 11:48 AM
cingular go phone ad's Me2 Jan 19, 2006, 1:31 PM
i think its cool if i can save money on my bill itoldumofo Jan 18, 2006, 1:33 PM
NEW mobile advertising platform-patent pending Bayne Jan 18, 2006, 7:37 PM
Here is the way it will work ibeetle Jan 18, 2006, 1:08 PM
I dont think this is gonna be so bad janze4 Jan 18, 2006, 11:01 AM
What a great Idea! dwhitt Jan 18, 2006, 9:44 AM
wow more spam MoThug666 Jan 17, 2006, 2:56 PM
Minority Report Becoming Reality Me2 Jan 17, 2006, 4:05 PM
 
 
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