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Google Opens 'Now' to Third-Party Apps

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Jan 30, 2015, 2:54 PM   by Eric M. Zeman   @phonescooper

Google Now will soon show cards from third-party apps. Google is prepared to update its learning search tool and allow about 30 select apps to deliver information and other results to Android devices. Some of those with early access include Airbnb, eBay, and Lyft, according to the Wall Street Journal. As long as Android device users have signed into Google Now and have the third-party apps installed, they'll be able to surface relevant content in the form of cards within Google Now. Users will have to give the third-party apps permission to access Now in order for them to work. According to Google, more than 40 new Cards will become available within the Google Now application. The updated Google Now service is rolling out to Android users beginning later today. Google didn't say if or when it will open up Now to more third-party apps.

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