Verizon Wireless Does About Face On Supercookies
Verizon Wireless today reversed its stance regarding ad-targeting programs and will allow customers to opt out of its "supercookie" tracking tool. The company was under fire from privacy advocates, including the Electronic Frontier Foundation and Consumer Watchdog, as the supercookies track customer behavior, including web browsing history, and cannot be turned off. "Verizon takes customer privacy seriously and it is a central consideration as we develop new products and services. Delivering solutions with best-in-class privacy protections remains our focus," said the company in a statement provided to the New York Times. "We listen to our customers and provide them the ability to opt out of our advertising programs. We have begun working to expand the opt-out to include the identifier referred to as the UIDH, and expect that to be available soon. As a reminder, Verizon never shares customer information with third parties as part of our advertising programs." Verizon didn't say when customers will be able to opt out. AT&T tested a similar program last year, but eventually decided against using it.
Samsung Makes Deepsea Blue Note8 Available to U.S. Consumers
Samsung today said it will sell the Deepsea Blue color variant of the Galaxy Note8 smartphone in the U.S. Since launch, the device has only be available to U.S.
Verizon to Test AppFlash Search Tool On Some Android Phones
Verizon Wireless is prepared to roll out a new search tool on select Android handsets over the next few weeks. The tool, called Appflash, was developed by Evie.
Verizon Now Letting Customers Opt Out of Supercookie
Verizon Wireless has begun allowing subscribers to wipe the supercookie browser-tracking program from their handsets. Verizon has been using the unremovable supercookie for nearly a year, but faced a growing tide of consumer backlash over privacy fears.
Senators Question Verizon's Use of Supercookies
Democratic senators have sent letters to the FTC and FCC asking them to investigate Verizon's use of supercookies, particularly how they pertain to consumer privacy. The supercookies allow Verizon to track customer behavior, including web browsing history, for advertising purposes and cannot be turned off.
Verizon to Pay FCC $1.35M Fine Over Supercookies
Verizon will pay the FCC a fine of $1.35 million to settle claims the company's wireless business violated customer privacy. The FCC says between 2012 and 2014, Verizon Wireless did not adequately disclose to customers how it used supercookies to gather user data.
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