Huawei to Favor High-End Phones Moving Forward
Huawei recently said it wants to sell more high-end smartphones and fewer entry-level devices in a bid to increase margins. The company shipped 75 million smartphones during 2014 and wants to improve that number to 100 million in 2015. "If we sold more low-end phones, we could even double our shipments … but in the low-end market there is no margin," said CEO Richard Yu. "We are giving up the low end of the market. Many vendors are suffering." The company has seen measured success in its home market of China with mid-range devices like the Honor series and its high-end Mate 7. Huawei wants to increase sales of devices like these. It's not clear if such a strategy will work, however, as HTC and Samsung both lost ground to rivals after making similar strategic changes. Most of the devices Huawei sells in the U.S. are entry-level and mid-range.
Hands On with the Huawei Mate 9
Huawei's Mate series is the company's take on the high-end phablet, competing with phones like the Samsung Galaxy Note7. Perhaps seizing on the opportunity presented by the flaming Note7 fiasco, the Mate 9 marks the first time Huawei will sell its Mate series in the U.S.
Hands On with the Huawei Mate 10 and Mate 10 Pro
Huawei is taking aim at Apple, Samsung, and LG with its latest flagship handsets, the Mate 10 and Mate 10 Pro. These high-quality devices feature stunning hardware, top specs, and table-stakes features such as fingerprint readers.
HTC to Drop Entry-Level Phones, Focus On Profits
HTC plans to exit the entry-level phone market moving forward and will instead focus its handset portfolio on high-margin devices. The company made the comments during a conference call with media to discuss its fourth quarter financial results.
Huawei Prepping Mate 10 While Cutting Low-End Phones
Huawei says its forthcoming flagship handset will be a better device than Apple's next iPhone. "We will have an even more powerful product," said Richard Yu, head of Huawei's consumer division, in an interview with Bloomberg.
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