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Samsung Picks New Design Chief

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Jan 19, 2015, 8:29 AM by Eric M. Zeman

Samsung has hired Lee Don-tae as senior vice president of Samsung’s global design team, where he will oversee all Samsung's designs. Before being scooped up by Samsung, Lee worked for a U.K. design agency called Tangerine. Tangerine once consulted for Apple more than 20 years ago, and is where Apple found its current design chief Jony Ive back in 1992. Sales of Samsung's top phones slipped during the latter half of 2014, which has effected changed across its entire mobile device business. The company shook up its executive ranks at the end of 2014 and rearranged several business units. Lee's hiring is one of many steps the company has taken to help revitalize interest in its products.

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