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Huawei to Take Another Stab at U.S. with Its Honor Brand

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Jan 7, 2015, 10:59 AM   by Eric M. Zeman   @phonescooper

Huawei plans to bring its Honor brand to the U.S. in an attempt to win over consumers. Huawei launched the Honor brand in its home market of China in December 2013. Of its 75 million device sales last year, about 20 million wore the Honor brand. Huawei sells those devices unlocked directly to consumers online, and that's what the company wants to do in the U.S. It believes selling unlocked devices online will have a greater impact than its sales through U.S. carriers. Huawei said it will launch the Honor brand in the U.S. at some point later this year, though the company didn't say which handsets it will sell. The company's Honor 6 and Honor 6 Plus are the brand's flagship devices in China. Huawei told Phone Scoop at CES there are no plans to bring these two handsets to the states.

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