Microsoft Makes Branding Change Official
Microsoft today indicated its branding transition from Nokia Lumia to Microsoft Lumia is progressing as planned. Microsoft has slowly been rebranding apps, services, and web sites from Nokia to Microsoft. The company has now reached the point where its Windows Phone hardware will make the same change. The last smartphones announced to wear the Nokia brand are the Lumia 830 and Lumia 735 Windows Phones, which were announced in September. The company said the first Microsoft Lumia device will be announced soon, though it didn't share any details. Microsoft will, however, continue to sell Nokia-branded feature phones, such as the Nokia 130. Microsoft has licensed the Nokia name from Nokia for such devices. All its smartphones will use the Microsoft name moving forward.
Hands-On: Nokia Lumia 830 and 735
Nokia debuted two new smartphones in Berlin today, both of which focus on providing a better camera experience. These Windows Phones are solid addition to Nokia's lineup.
Lumia 735 Tempts the Vain with High-Quality Selfie Cam
Nokia today revealed the Lumia 735, a device that features advanced self-imaging tools. The 735 has a 5-megapixel camera with a wide-angle lens and dedicated "Lumia Selfie" app.
Review: Microsoft Lumia 650 for Cricket Wireless
Microsoft's mid-range Lumia 650 is a more attractive option than Microsoft's other handsets and is quite affordable. This Windows 10 Mobile smartphone should appeal to budget-minded shoppers who prefer prepaid services and are already invested in the Windows platform.
Microsoft to Drop Nokia Brand from Smartphones
Microsoft indicated that it is prepared to drop the Nokia brand from its line of Windows Phones. Moving forward, the company will use the Microsoft Lumia name to refer to its phone hardware.