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Cingular Reverting To AT&T Brand (Corrected)

Article Comments  100+  

Nov 21, 2005, 2:54 AM   by (staff)

SBC CEO Ed Whitacre Friday stated that Cingular will take the AT&T name. SBC, which owns 60% of Cingular, has recently completed their purchase of AT&T. They have announced that they will rebrand their wireline services as AT&T. When asked if Cingular would similarly drop their name in favor of the AT&T brand, Whitacre said yes. BellSouth, which owns the other 40% of Cingular is not protesting the name change, as they believe it may create more revenue for the carrier. Ironically, Cingular has been investing a great deal to unify and advertise their brand name after buying out AT&T Wireless in 2004. Now it appears the company may try to reverse their efforts.
Corrected: A Cingular spokesman has confirmed that the carrier will continue to use the Cingular brand nationally and that the former SBC may re-sell Cingular service under the AT&T brand. Further details are available from the "More Info" link below.

more info at USA Today »
more info »



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Subject Author Date
No matter what you call it.... Its still not Verizon Quality eric815 Nov 22, 2005, 8:59 AM
AT&T better rep than Cingular?!?! chrissybells Nov 21, 2005, 6:17 PM
Cingular changin' its name to AT&T? Sounds like a good idea.. SystemShock Nov 21, 2005, 3:46 AM
Why not just a new name. unwiredone Nov 21, 2005, 7:25 AM
The Next Sprint Nextel? h_aguilar84 Nov 22, 2005, 9:22 AM
ACTUALLY uncommonstuff Nov 22, 2005, 11:08 AM
Misquoted/Misunderstood TeddGCM Nov 22, 2005, 8:11 AM
How long until another break-up? SB2002 Nov 21, 2005, 11:44 AM
Mark Siegel, PR Director for Cingular clears the record... thenewcingular_chris Nov 23, 2005, 9:42 AM
Good IDEA (in my view) nextel18 Nov 22, 2005, 9:25 AM
Jeez, more confusion from Cingular bones boy Nov 21, 2005, 7:19 AM
CONFIRMED- Not Changing name Ocellular Nov 22, 2005, 5:27 PM
GOTTA LOVE... badsky2k Nov 22, 2005, 5:22 PM
IDIOTS or BAD REPORTING ProCellGuy Nov 21, 2005, 8:11 PM
What's a jigger? dca Nov 21, 2005, 1:24 PM
AT&T to Cingular to AT&T!? mixtronic Nov 21, 2005, 11:08 PM
In a related story ... bones boy Nov 21, 2005, 7:24 AM
New AT&T website! terryjohnson16 Nov 21, 2005, 11:33 PM
AT&T Will resell Cingular service Hello Moto Nov 21, 2005, 2:56 PM
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