Spint, SoftBank to Sell Sony Xperia Phone
Sprint and SoftBank will for the first time sell a flagship smartphone from Sony, according to Reuters and The Wall Street Journal. Sony is prepared to announce new devices at the IFA trade show in Berlin on September 4. One of the new devices is expected to be a flagship model that will succeed the Xperia Z2. Sprint and SoftBank will sell this as-yet-unnamed device in the U.S. and Japan, respectively. Sony has struggled in the U.S. market for years, and often fails to win distribution agreements with U.S. carriers. It regularly sells devices directly to consumers (at full price) through its own web site. Scoring a distribution agreement with Sprint would be a major win for the company. Neither Sprint nor Sony commented on the reports.
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