Sprint CEO: 'Disruptive' Prices Coming Next Week
Sprint's new CEO, Marcelo Claure, told company employees that it will debut "very disruptive" service prices as soon as next week. Claure made the remarks during a company-wide town hall meeting. Claure's dialog covered a range of topics and was often frank about Sprint's standing in the market. "When you have a great network, you don't have to compete on price," said Claure. "When your network is behind, unfortunately you have to compete on value and price." Claure told employees the company will give them the tools they need to more effectively sell their services, including Framily plans. "We're going to change our plans to make sure they are simple and attractive and make sure every customer in America thinks twice about signing up to a competitor." Claure admitted to employees that the network overhaul has taken too long, but that its spectrum holdings are vast enough to give Sprint plenty of fighting power. Claure didn't elaborate on what the new pricing structure will be, but indicated he wants Sprint to be seen as the incumbent challenger - a role T-Mobile has been all too happy to play for the past year and a half.
Sprint Outlines Layoff Plans
Sprint said it will put cost-cutting measures, including layoffs, in place before the end of January. Sprint CEO Marcelo Claure explained that he wants to be sure to give employees a much severance as possible, even though the company plans to halve the amount given to ex-employees.
Sprint CEO Predicts It'll Have Top Network In Two Years
Sprint CEO Marcelo Claure believes the company will have the number 1 or number 2 network in the country within 18 to 24 months. Claure made the comments while speaking at the Recode Conference.
Sprint's Marcelo Claure Taking New Post at SoftBank, Michel Combs Moving to CEO Role
Sprint today announced some leadership changes. CEO Marcelo Claure is moving to Sprint's parent company, SoftBank, where he will oversee Sprint's merger with T-Mobile.
Sprint Planning to Use Virgin Mobile As Market 'Disrupter'
Sprint intends to relaunch its Virgin Mobile brand later this year and will use the prepaid service to shake things up. "We've put most of our attention in the postpaid handset business, which is where 80% of the profit in this industry comes from," said CEO Marcelo Claure.
Sprint Planning Virgin Mobile Revamp
Sprint says it has a new strategy in mind for its prepaid brand Virgin Mobile. During a call with analysts today, Sprint execs said the company is de-emphasizing Virgin at the moment in favor of Boost Mobile, and has gone so far as to pull Virgin advertising ahead of a the new strategy's debut.
If Sprint can have the kind of success adding subscribers that ...
I have hope...
I like Sprint (and Tmo also), no one carrier is perfect but VZ/TT are the devils in tower form, they would accept blood in return for cell service if they thought they could get a better return ...
But he actually said yesterday he was going to release these plans today and shake up the market. Now that hes pushed that back to next week, I'm not so confident. Plus honestly, Im not sure that hes the right pers
its not the plans that only need change
The towers are a nice upgrade but it needs rapid expansion and quick. People that are leaving is due to dropping calls from signal loss. The other is poor speeds. If Verizon can do it then sprint can too.
I like tmobiles international roaming idea. But I don't like buying a simcard for my nexus 5. I want to keep my number while traveling.
The last thing is features. For example... I have DC included and they never made it for nexus 5.
A good example of a network manager is shentels. They have network vision completed and wi...
We will make it!