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Sprint CEO: 'Disruptive' Prices Coming Next Week

Article Comments  27  

Aug 15, 2014, 7:20 AM   by Eric M. Zeman   @phonescooper

Sprint's new CEO, Marcelo Claure, told company employees that it will debut "very disruptive" service prices as soon as next week. Claure made the remarks during a company-wide town hall meeting. Claure's dialog covered a range of topics and was often frank about Sprint's standing in the market. "When you have a great network, you don't have to compete on price," said Claure. "When your network is behind, unfortunately you have to compete on value and price." Claure told employees the company will give them the tools they need to more effectively sell their services, including Framily plans. "We're going to change our plans to make sure they are simple and attractive and make sure every customer in America thinks twice about signing up to a competitor." Claure admitted to employees that the network overhaul has taken too long, but that its spectrum holdings are vast enough to give Sprint plenty of fighting power. Claure didn't elaborate on what the new pricing structure will be, but indicated he wants Sprint to be seen as the incumbent challenger - a role T-Mobile has been all too happy to play for the past year and a half.

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Comments

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This forum is closed.

gloopey1

Aug 19, 2014, 11:08 PM

Dishonestly

Let's face it - Sprint could give their service away and people on this forum would still complain about prices. When Sprint was cheaper than everyone else, people complained about that.
T Bone

Aug 15, 2014, 8:40 AM

Honestly

For a company struggling to make a profit, and Sprint has not generated a net profit for even one quarter since the Nextel acquisition in 2005, to be talking about slashing prices seems very irresponsible. This is like the fabled executive who thought that if he simply gave his product away free he'd be able to make it up on volume.
Price point is not why Sprint is losing money. They're still outlandish. What's killed Sprint's profitability is one dumb business move after another starting with the Nextel merger.

If Sprint can have the kind of success adding subscribers that ...
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Profit isn't the only way businesses make money. In fact, in many cases, growth is more important. Growth is what increases the value of a company as a whole. If you increase the value of what a company is worth in a sale, that translates to stock...
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Thats exactly what tmobile has been doing and while they still dont turn a profit they have more customers and slowly building a positive rep (even if you consider the fact removing contracts was a hidden price increase).
Sprint trying to sell for "just under" Verizon & AT&T with a network that is "WAY UNDER" Verizon & AT&T doesn't seem to be working for them. Boost & Virgin at $55 & $60 are a RIP now similar with throttling & similar pricing to the "much-better-in-th...
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thebriang

Aug 15, 2014, 1:19 PM

I have hope...

But he actually said yesterday he was going to release these plans today and shake up the market. Now that hes pushed that back to next week, I'm not so confident. Plus honestly, Im not sure that hes the right person for the job, building a cellular distribution warehouse, when there were no other ones that actually functioned halfway properly, is not a real accomplishment. Brightstar is however a big part of the cost of US devices so all this talk sounds good but we'll see, he could cut sprint's device pricing on the backend and that would help.
I like Sprint (and Tmo also), no one carrier is perfect but VZ/TT are the devils in tower form, they would accept blood in return for cell service if they thought they could get a better return ...
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thebriang said:
But he actually said yesterday he was going to release these plans today and shake up the market. Now that hes pushed that back to next week, I'm not so confident. Plus honestly, Im not sure that hes the right pers
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Jarahawk

Aug 17, 2014, 11:39 PM

Perhaps...

... A Fifty Dollar Simply Everything plan?
thats what its looking like
wrightN

Aug 17, 2014, 8:17 PM

Framily

Lets just hope this isnt another "one up" / framily nightmare
Jonathanlc2005

Aug 15, 2014, 3:32 PM

its not the plans that only need change

The plans aren't the only thing that need changed. Although I won't switch because I have my SERO plan and another sero family plan... But the other thing needing change is towers and international roaming.

The towers are a nice upgrade but it needs rapid expansion and quick. People that are leaving is due to dropping calls from signal loss. The other is poor speeds. If Verizon can do it then sprint can too.

I like tmobiles international roaming idea. But I don't like buying a simcard for my nexus 5. I want to keep my number while traveling.

The last thing is features. For example... I have DC included and they never made it for nexus 5.


A good example of a network manager is shentels. They have network vision completed and wi...
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Sorry but you're not going to get international roaming on Sprint when they use CDMA wireless technology when pretty much the entire rest of the world uses GSM (as do AT&T and T-Mobile in the US). There are a handful of CDMA devices out there which ha...
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jadavondi

Aug 15, 2014, 9:42 AM

We will make it!

The network has been upgraded here in NE Tennessee and is working well. The rate will bring people back to the enhanced network.
I've had mixed results with the upgrade. I get LTE outside, but I can no longer get any service at my desk at work. I reupped for another two years a few months back, since the math worked out cheaper to be on a contract than go no contract and pay ...
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