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printed December 20, 2014
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Google Scoops Up Directr Video App, Adds It to YouTube

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Aug 7, 2014, 7:29 AM   by Eric M. Zeman

Google recently acquired a small video app called Directr. The app helps users shoot better videos by offering templates they can use to build different shots before piecing them all together into a single, polished video. Two versions of the app are available, one for personal use and another intended for businesses. The app is free, but users need to pay $0.99 to download finished videos. The business app cost several hundred dollars per year and could produce higher-quality videos worthy of testimonials and/or advertisements. Google said Directr’s employees will join YouTube's video advertisement team. Google will eventually make all versions of the app free to use. Google did not disclose terms of the deal.

more info at Wall Street Journal »

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