Verizon to Debut Rewards Program July 24
Verizon Wireless today announced the pending launch of Verizon Smart Rewards, a program that will give customers points for performing different account-related activities. The program kicks off July 24 for Verizon's postpaid customers. Those who sign up will receive 10,000 points automatically, and will then earn more points for activities such as signing into the My Verizon tool, selecting paperless billing, paying their bill, and other interactions. According to Verizon, the reward points can then be redeemed as discounts up to 40% with more than 200 brands across a variety of product categories, including groceries, travel, hotels, dining, and goods. Verizon Smart rewards will cover Verizon goods and services, too, such as gift cards and opportunities to win NFL football tickets. Last, the program will include daily deals, auctions, and sweepstakes. It is free to enroll in Verizon Smart Rewards, though Verizon notes customers may also have to also enroll in its Verizon Selects marketing insights program.