Microsoft Downsizes, Kills off Nokia X
Microsoft today announced a sweeping company-wide re-organization that includes major changes to the mobile device business acquired from Nokia. Of Microsoft's 18,000 layoffs today, 12,500 are within the former Nokia units. Microsoft will combine the smartphone and feature phone units, with the feature phone operations continuing "for maximum efficiency with a smaller team." Nokia's Android-based Nokia X lineup will be abandoned. Select future models will be reworked to run Windows Phone to address new low price points for Lumia. Existing Nokia X phones will be supported, but the software will not appear in any new phones. The company will focus primarily on Windows-Phone-powered Lumia phones, and tablets. In an open email to employees, Stephen Elop explained that "the role of phones within Microsoft is different than it was within Nokia. Whereas the hardware business of phones within Nokia was an end unto itself, within Microsoft all our devices are intended to embody the finest of Microsoft’s digital work and digital life experiences, while accruing value to Microsoft’s overall strategy."
T-Mobile Outs Windows 10 VR Phone From Alcatel
T-Mobile today listed the "Alcatel IDOL 4S with Windows 10 VR" on its web site. The unique version of the Idol 4S not only runs Windows 10, but sports many of the upgrades available in the related BlackBerry DTEK60, such as the high-end Snapdragon 820 processor, 21-megapixel camera, and USB Type-C connector, none of which are in the standard Idol 4S.
Microsoft Makes Branding Change Official
Microsoft today indicated its branding transition from Nokia Lumia to Microsoft Lumia is progressing as planned. Microsoft has slowly been rebranding apps, services, and web sites from Nokia to Microsoft.
Microsoft to Drop Nokia Brand from Smartphones
Microsoft indicated that it is prepared to drop the Nokia brand from its line of Windows Phones. Moving forward, the company will use the Microsoft Lumia name to refer to its phone hardware.
Microsoft's Jo Harlow to Depart, Too
Microsoft has confirmed that Jo Harlow, head of the company's mobile phones, will leave alongside device chief Stephen Elop in the weeks ahead. Harlow began at Nokia in 2003 and played a role in Nokia's switch to Windows Phone in 2011.