Starbucks to Expand Wireless Charging to More Stores
Starbucks is prepared to increase the availability of wireless charging stations at its coffee shops. The company has been trialling the technology in San Francisco and Boston for some time, and has decided to make a broader push first by expanding across the entire Bay Area and then to other regions. Starbucks is working with Powermat and Duracell, which use the inductive charging standard developed by the Power Matters Alliance. Some phones in the market use the PMA standard for wireless charging, but many do not. Powermat and Duracell make a wide array of sleeves and other accessories for devices that don't support wireless charging on their own (sold separately, of course). Powermat will provide the backend technology needed for Starbucks to build the wireless charging stations into its stores, as well as tools to help customers figure out if their phones are compatible or not. Starbucks estimates it will add about a dozen wireless charging stations to each of its 7,500 locations in the U.S. Many of the deployments won't take place until 2015. There are still competing standards in the wireless charging space. Earlier this year the Power Matters Alliance and the Alliance for Wireless Power agreed to merge standards. Qi, the standard created by the Wireless Power Consortium, still has strong support in some quarters and is supported by a number of phones. Despite the lack of a single standard, Starbucks' Chief Digital Officer, Adam Brotman, said, "We feel like we found what we believe is the winning standard."
Powermat Shows Universal Fast Charging Ring
Powermat this week showed off an early version of its forthcoming universal fast wireless charging ring for public Powermat charging stations, at locations such as Starbucks. Current charging rings come in two separate versions: Lightning for iPhones, and micro-USB for all other phones.
Powermat Charging Stations May Soon Require App
Powermat today announced a new "mobile engagement platform" that will allow public charging station providers such as Starbucks to push marketing directly to phones via an app. Companies that choose to deploy the new platform will be able to require users to download and install the app before their phones will charge.
Starbucks Officially Debuts Wireless Charging in Shops
Starbucks has begun to deploy wireless charging stations at select coffee shops in the San Francisco Bay Area. The company said 200 stores now offer wireless charging spots on tables and coffee bars.
PMA and A4WP Rebrand As the AirFuel Alliance
The Power Matters Alliance and Alliance for Wireless Power today announced plans to fully merge organizations under the AirFuel Alliance brand. The standard-bearers for wireless charging agreed to work together earlier this year, and today's rebranding is the final step in the process of creating a single consortium committed to improving the standards for and experience of wireless charging.
Someone will make a lot of money off of it...
Consumers will just be more alienated in the end...
Then even more money will be spent designing Qi 2.0 and then marketing that..
Then consumers must purchase a new devic...