Sprint to Use ItsOn Platform to Offer Custom Plans
Sprint recently agreed to license ItsOn's Smart Services Platform, which lets network operators offer a wider array of customized service plans. ItsOn has run its own MVNO on Sprint's network under the name Zact since last year. With ItsOn's Smart Services Platform, Sprint will be able to develop different combinations of voice minutes, text messages, and data buckets that can be mixed and matched to better fit customer needs. Whether or not Sprint will go as far as Zact does — which allows customers to change plans at any time and easily share plans with other devices — is unclear. Sprint will integrate the Smart Services Platform into its existing network architecture and install the software on all new Sprint Android smartphones moving forward.
RingPlus To Offer Free Phone Service
RingPlus today announced a new mobile phone service plan that is ad-supported, but completely free to the customer. The ads take the form of ringback tones, which RingPlus customers hear on outbound voice calls, after dialing but before the other party picks up.
Google, Sprint Deploy RCS on Android Phones
Google and Sprint today said some of Sprint's Android phones now have access to RCS-based messaging features. Google added Rich Communication Services, powered by its Jibe cloud platform, to its own Messenger SMS application.
Sprint Takes a 33% Stake In Music Service Tidal
Sprint today said it has acquired a 33% stake in Tidal, a music and entertainment platform. Sprint plans to make Tidal's service available to its 45 million retail customers.
Sprint Offering 10GB to 4-Line Family Plans for $100
Sprint today introduced the Sprint Family Share Pack, a plan that includes unlimited talk and text and 10 GB of shared data for four lines for $100 per month. Sprint Family Share Pack subscribers can quadruple their shared data to 40 GB for $20 more (total of $120 before taxes and fees).