Sprint to Use ItsOn Platform to Offer Custom Plans
Sprint recently agreed to license ItsOn's Smart Services Platform, which lets network operators offer a wider array of customized service plans. ItsOn has run its own MVNO on Sprint's network under the name Zact since last year. With ItsOn's Smart Services Platform, Sprint will be able to develop different combinations of voice minutes, text messages, and data buckets that can be mixed and matched to better fit customer needs. Whether or not Sprint will go as far as Zact does — which allows customers to change plans at any time and easily share plans with other devices — is unclear. Sprint will integrate the Smart Services Platform into its existing network architecture and install the software on all new Sprint Android smartphones moving forward.
RingPlus To Offer Free Phone Service
RingPlus today announced a new mobile phone service plan that is ad-supported, but completely free to the customer. The ads take the form of ringback tones, which RingPlus customers hear on outbound voice calls, after dialing but before the other party picks up.
Google, Sprint Deploy RCS on Android Phones
Google and Sprint today said some of Sprint's Android phones now have access to RCS-based messaging features. Google added Rich Communication Services, powered by its Jibe cloud platform, to its own Messenger SMS application.
Sprint Signs Altice USA As Its Latest MVNO
Sprint has signed an agreement with Altice USA to resell Sprint service as an MVNO. Sprint is calling the deal a first-of-its-kind arrangement, as it will see the companies sharing services.
Sprint Targeting a Fall Launch for VoLTE
Sprint expects to deploy voice over LTE across its network starting this fall. Sprint competitors AT&T, T-Mobile, and Verizon Wireless already offer VoLTE across the bulk of their footprints, making Spring the last major carrier to deploy the upgraded voice technology.
FreedomPop Creates New MVNO, Unreal Mobile, to Target Sprint and T-Mobile Customers
FreedomPop today announced the launch of Unreal Mobile, a new MVNO that it says will offer the most competitive unlimited plans available. The company is specifically targeting Sprint and T-Mobile customers ahead of the two corporations' planned merger.