Sprint to Use ItsOn Platform to Offer Custom Plans
Sprint recently agreed to license ItsOn's Smart Services Platform, which lets network operators offer a wider array of customized service plans. ItsOn has run its own MVNO on Sprint's network under the name Zact since last year. With ItsOn's Smart Services Platform, Sprint will be able to develop different combinations of voice minutes, text messages, and data buckets that can be mixed and matched to better fit customer needs. Whether or not Sprint will go as far as Zact does — which allows customers to change plans at any time and easily share plans with other devices — is unclear. Sprint will integrate the Smart Services Platform into its existing network architecture and install the software on all new Sprint Android smartphones moving forward.