Sprint to Use ItsOn Platform to Offer Custom Plans
Sprint recently agreed to license ItsOn's Smart Services Platform, which lets network operators offer a wider array of customized service plans. ItsOn has run its own MVNO on Sprint's network under the name Zact since last year. With ItsOn's Smart Services Platform, Sprint will be able to develop different combinations of voice minutes, text messages, and data buckets that can be mixed and matched to better fit customer needs. Whether or not Sprint will go as far as Zact does — which allows customers to change plans at any time and easily share plans with other devices — is unclear. Sprint will integrate the Smart Services Platform into its existing network architecture and install the software on all new Sprint Android smartphones moving forward.
RingPlus To Offer Free Phone Service
RingPlus today announced a new mobile phone service plan that is ad-supported, but completely free to the customer. The ads take the form of ringback tones, which RingPlus customers hear on outbound voice calls, after dialing but before the other party picks up.
Google, Sprint Deploy RCS on Android Phones
Google and Sprint today said some of Sprint's Android phones now have access to RCS-based messaging features. Google added Rich Communication Services, powered by its Jibe cloud platform, to its own Messenger SMS application.
Zact to Call It Quits, But Sprint Has an Alternative On Deck
Zact Mobile, an MVNO that resold access to Sprint's network, plans to shut down at the end of August. Zact launched in 2013 and was notable because it allowed customers to adjust their voice minutes, messaging, and data allotments on the fly to suit their needs.
Sprint to Sell ZTE's Hotspot Projector
Sprint today announced it is bringing ZTE's smart projector to its network as the Sprint LivePro. ZTE announced the LivePro at the Consumer Electronics Show in January, which combines a digital projector and LTE mobile hotspot into one device.