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Rok MVNO to Combine Mobile with Music

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Jun 9, 2014, 9:07 AM by Eric M. Zeman

A new MVNO called Rok Mobile plans to offer a merged mobile-and-music service when it launches in July. The company is working with two unnamed carriers (one GSM, one CDMA) to resell access to LTE 4G networks, but it will also bundle in its own streaming music service as part of the core offering. Rok has not revealed what its monthly cost will be, but the price will include unlimited voice, messages, and data service in addition to music streaming, downloading, and caching. Rok purchased access to 20 million tracks just last month, and will let people create their own playlists as well as automatically generate playlists based on customer interests. The company intends to sell the Apple iPhone as well as high-end Android smartphones, though it will also encourage potential customers to bring their own handsets. Rok will have dedicated Android and iOS apps for customers, and will also provide access to music via desktop web browsers at some point after launch. Rok's tack is a bit different from Cricket's Muve Music, which added unlimited music for just $5 more per month. Rok Mobile is using music as the centerpiece of its offering, not pitching it as an add-on. Rok plans to launch July 4, and more details should become available at that time.

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