Rok MVNO to Combine Mobile with Music
A new MVNO called Rok Mobile plans to offer a merged mobile-and-music service when it launches in July. The company is working with two unnamed carriers (one GSM, one CDMA) to resell access to LTE 4G networks, but it will also bundle in its own streaming music service as part of the core offering. Rok has not revealed what its monthly cost will be, but the price will include unlimited voice, messages, and data service in addition to music streaming, downloading, and caching. Rok purchased access to 20 million tracks just last month, and will let people create their own playlists as well as automatically generate playlists based on customer interests. The company intends to sell the Apple iPhone as well as high-end Android smartphones, though it will also encourage potential customers to bring their own handsets. Rok will have dedicated Android and iOS apps for customers, and will also provide access to music via desktop web browsers at some point after launch. Rok's tack is a bit different from Cricket's Muve Music, which added unlimited music for just $5 more per month. Rok Mobile is using music as the centerpiece of its offering, not pitching it as an add-on. Rok plans to launch July 4, and more details should become available at that time.
Apple Music Is $10/Month
Apple today announced Apple Music, its new streaming music service. In addition to streaming the entire iTunes catalog, the service includes curated playlists.
ROK Mobile Now Available Sans Invite
ROK Mobile today re-launched in the U.S. as a service available to anyone.
ROK Mobile to Crank Up Video Service
ROK Mobile today said it plans to launch an all-you-can-eat mobile video service during the first quarter of 2016. The offering will include thousands of Hollywood movies and television shows, as well as small-studio content, such as anime, extreme sports, and other niche content.
ROK Mobile Expands Coverage and Retail Presence
ROK Mobile, a music-focused MVNO, today said it has significantly expanded coverage by partnering with "the nation's largest 4G LTE network." ROK Mobile didn't name its new partner, but said customers can now enjoy cellular network access in more places. The carrier has already partnered with Sprint and T-Mobile, so the new partner is either AT&T or Verizon Wireless.