ZTE Hopes High-End Phones Will Increase Sales
ZTE today said it plans to push into the high-end smartphone market controlled by the likes of Apple, HTC, LG, Samsung, and Sony. According to Reuters, sales of ZTE's mid-range and entry-level handsets are strong, but margins are too thin. The company wants to use high-end handsets to help increase its margins. "We will make more and more premium smartphones," said ZTE's Zeng Xuezong to Reuters. The company wants to trade its image as a low-cost phone maker for one that rivals the current market leaders. "There is indeed a gap between the brand awareness of Chinese companies and those top global brands, and this is what our team is trying to build for consumers" with handsets such as the Nubia Z5, said Zeng. ZTE believes it can increase is worldwide sales from 40 million units in 2013 to as much as 100 million units by 2016. In the U.S., it is seeking to raise its marketshare from 6% to 10% by 2017 with the help of premium devices and by spending more money on marketing. Most of the ZTE handsets available in the U.S. are entry-level devices sold by prepaid or low-cost carriers.
ZTE's Nubia Z9 Boasts Bezel-less Design, Hand Gestures
ZTE today announced the Nubia Z9, a flagship handset that will be sold in the U.S. The Z9's stand-out feature is the 5.2-inch full HD display, which doesn't have a bezel along the side edges.
Target Adds Mobile Payment Feature to its App
Target today made it possible for people to make in-store payments with their smartphones through the Target mobile app. Similar to Walmart’s offering, shoppers can link their debit cart to the new Wallet function within the Target app.
Synaptics Says A 'Top Five' Phone Company to Use Its Under-the-Glass Fingerprint Reader
Synaptics today said of the five largest phone manufacturers in the world has agreed to use its Clear ID FS9500 optical, in-display fingerprint sensor. The FS9500 can scan fingerprints through the full thickness of smartphone cover glass, which means device makers can create sleek, button-free designs and still include a fingerprint reader on the front.
Axon Phone Teased for July Release
An unnamed company is preparing to announce the "Axon Phone" July 14. A teaser web site provides some preliminary information about the handset, which runs Android.