ZTE Hopes High-End Phones Will Increase Sales
ZTE today said it plans to push into the high-end smartphone market controlled by the likes of Apple, HTC, LG, Samsung, and Sony. According to Reuters, sales of ZTE's mid-range and entry-level handsets are strong, but margins are too thin. The company wants to use high-end handsets to help increase its margins. "We will make more and more premium smartphones," said ZTE's Zeng Xuezong to Reuters. The company wants to trade its image as a low-cost phone maker for one that rivals the current market leaders. "There is indeed a gap between the brand awareness of Chinese companies and those top global brands, and this is what our team is trying to build for consumers" with handsets such as the Nubia Z5, said Zeng. ZTE believes it can increase is worldwide sales from 40 million units in 2013 to as much as 100 million units by 2016. In the U.S., it is seeking to raise its marketshare from 6% to 10% by 2017 with the help of premium devices and by spending more money on marketing. Most of the ZTE handsets available in the U.S. are entry-level devices sold by prepaid or low-cost carriers.
Google Says More Daydream VR Phones Are On the Way
Google CEO Sundar Pichai said the company's handset partners have new Daydream-compatible devices in the pipeline and there should be a total of 11 such phones available by the end of the year. At the moment, only four phones are able to use Google's virtual reality headsets, including the Pixel and Pixel XL, ZTE Axon 7, Motorola Z, and Huawei Mate 9.
ZTE's Nubia Z9 Boasts Bezel-less Design, Hand Gestures
ZTE today announced the Nubia Z9, a flagship handset that will be sold in the U.S. The Z9's stand-out feature is the 5.2-inch full HD display, which doesn't have a bezel along the side edges.
T-Mobile Brings Smartpicks to Jump On Demand
T-Mobile today improved its Jump On Demand program with the introduction of T-Mobile Smartpicks. The Smartpicks program is a leasing option that lets people score affordable phones with low monthly payments.
T-Mobile Targets Rural Areas for 600 MHz Service, Starting with Cheyenne
T-Mobile today said it has activated its first 600 MHz cell site in Cheyenne, Wyo. T-Mobile is using Nokia equipment to provide LTE coverage across Cheyenne in the 600 MHz band.