BlackBerry to Allow Rivals to Manage BB10 Devices
BlackBerry today announced that it has agreed to allow several other, large mobile device management companies to support its BlackBerry smartphones. Until today, BlackBerry has only allowed its devices to be managed by its own Blackberry Enterprise Services product. BES 10 is a server-based tool licensed by large companies. According to BlackBerry, several companies, including AirWatch, Citrix, and IBM, have expressed interest in managing BlackBerry devices in addition to those running Android, iOS, and Windows Phone. Large corporations usually make use of such tools to run fleets of business-owned mobile devices. The change in strategy from BlackBerry marks a shift in its business model and its response to customer feedback. Companies may still use BES to manage Android and iOS devices.