Sprint Turns to Throttling to Manage Network Congestion
Beginning in June, Sprint will slow down the browsing speeds available to the top 5% of its customers in congested regions. The change applies to Sprint's post- and pre-paid customers. Some customers have already received text messages explaining the change. Sprint explained the change will affect the top consumers of mobile data, but only when they are in a congested area. This change "will enable us to provide more customers with a high quality data experience during heavy usage times," said Sprint in a statement provided to FierceWirelessTech. "Once the customer is no longer connected to a congested cell site, or the site is no longer congested, speeds will return to normal." Sprint has long marketed "unlimited data" as a way to differentiate itself from its competitors, all of which sell data but the bucket. Sprint's pre-paid arms, Boost Mobile and Virgin Mobile USA, have long throttled customers who exceed certain usage amounts. This marks the first time Sprint will throttle its own-branded customers. According to Sprint, it developed "fairness algorithms" on both its CDMA and LTE networks to "dynamically allocate available bandwidth in a way that is fair to all users." Sprint further noted that the change isn't being implemented due to sudden spikes in traffic, but instead reflects a continuing increase in usage.
Boost and Virgin Mobile Selling LG Stylo 3 for $180
Sprint-owned Boost Mobile and Virgin Mobile USA today both kicked off sales of the LG Stylo 3. The device, first announced late last year, features a 5.7-inch 720p display.
Inexpensive ZTE Prestige 2 Hits Boost and Virgin Mobile
Sprint's prepaid brands Boost Mobile and Virgin Mobile today launched the ZTE Prestige 2, an entry-level Android handset. The Prestige 2 has a 5-inch FWVGA display and it is powered by a 1.1 GHz quad-core processor with 2 GB of RAM and 16 GB of storage.
Sprint Planning to Use Virgin Mobile As Market 'Disrupter'
Sprint intends to relaunch its Virgin Mobile brand later this year and will use the prepaid service to shake things up. "We've put most of our attention in the postpaid handset business, which is where 80% of the profit in this industry comes from," said CEO Marcelo Claure.
ZTE Max XL Packs 6-Inch Full HD Screen for $130
ZTE today announced the Max XL, a big-screened Android smartphone headed to Boost Mobile. The Max XL's defining features are the 6-inch full HD display and massive 3,990mAh battery.
Sprint to Start Throttling Heaviest Users
Sprint today said it will begin slowing the data speeds of its heaviest users, which amounts to a massive policy change for the carrier. Sprint has long sought to differentiate itself from competitors by maintaining an unlimited plan with no throttling or overage charges.
Sprint banned me from their Facebook page.
I guess they are really touchy about having customers walk away from their crappy network and service...
The companies you are trying to sell, must be desper...
Throttled All Customers Already
Due to their own network issues, I fail to see how customers, even the Top 5% like I was, could actually use more data and clog the network, when the entire network is clogged from 6AM to 3AM everyday, giving only 3 real hours of use, when 98% of the population is sleeping.
With this said, it will be hard to determine if Sprint is actually throttling users, or if the network just sucks. Ill give you a hint, its actually both.
With Sprint touting how awesome Spark will be (first hand experience, it ...
Id rather have TRUE unlimited non-throttled data than be limited to a cap that Sprint deems necessary.
Well of course, everyone would RATHER that. That statement doesn't mean much in itself. A better statement:...
Read the actual article
Open Letter To Robert "Bob" Johnson CFO/CIO for Sprint United
1st by increasing RPU by
- Drawing a line in the ground that most of the desirable devices will require all inclusive plan Starting with the laughable iPhone killer flop that no device could ever live up to its infamous marketing campaign and hype the Samsung Instinct.
- Requiring WiMax (at 1st) then eventually ALL smartphones to encure a $10 device MRC on top of a supposedly ALL INCLUSIVE plan.
Stopped the huge hemorage of handset subsidies by allowing subscribers to break the full cost of a phone over 24 mos. Guess you figured the allure of a Shiney new phone would keep the bulk of...
I didn't think
I gave up on Sprint long ago when I had to turn Wi-Fi off just to receive picture messages.
With twice the spectrum of either Verizon or AT&T, and half the customers, shouldn't they be all set for a while? T-Mobile has half of what Verizon or AT&T has, and they're blazing fast.
It's not just about how much ...
Wait, you mean it hasn't been throttled this whole time?