App Links to Make It Easier to Jump from App to App
Facebook and others recently unveiled App Links, a tool for developers that will eventually make it less painful for people to access content within applications. App Links is open source, free for developers to use, and includes SDKs for easy implementation. App Links works on all the major mobile platforms. With it, developers can plug into the Facebook Index API to check if any URL can be deep-linked. App Links also support mobile only, which means developers who have an app but not a web site can still publish their links via Parse, Facebook, or other services. Some of the initial supporters of App Link include Facebook, Parse, DropBox, Pinterest, Spotify, Hulu, Flixster, and Endomondo.
Google to Stream App Content Via Search
Google today said its mobile search tool is now able to show content that may be buried within apps. Google began indexing the content of mobile apps two years ago, and has more than 100 billion deep links into apps such as Facebook, Instagram, and Pinterest.
Inbox from Google Better Manages Events and Links
Google today updated its Inbox service with features that should help people keep track of events, newsletters, and web links with less fuss. Google says Inbox will now cluster emails regarding a single event together and always display the most up-to-date information in an easy-to-glance format.
Facebook Debuts Messenger 'Lite' for Slow Networks
Facebook today announced Messenger Lite, a pared-down version of its instant messaging app for emerging markets. The app is meant for entry-level and mid-range Android handsets that operate on slower cellular networks.
Instagram Hopes You'll Soon Be Buying High-End Goods from Influencers
Instagram is prepared to turn its photo-sharing social network into a link-filled shopping destination. The service is going to let brands put clickable links in their imagery.
Facebook Debuts App Dedicated to Notifications
Facebook today announced Notify, an app meant to help deliver timely notifications about news, happenings, and goings-on directly to mobile devices. The app lets people follow what it calls "stations" across a broad range of categories, including sports, weather, trailers, news, and so on.