Microsoft Exploring How to Brand Phones Moving Forward
Microsoft today said the company has not yet decided what it will call its new smartphones now that it has absorbed Nokia's Devices and Services business. Answering questions today, Microsoft's device chief Stephen Elop said, "Microsoft Mobile is not a brand that will be seen by consumers." He explained that particular name was created for legal purposes only. "The Nokia brand is available to Microsoft to use for its mobile phone products for a period of time, but Nokia as a brand will not be used for long going forward for smartphones. Work is underway to select the go forward smartphone brand." Nokia's networking business and HERE Maps businesses remain a separate company still in Finland. To-date, Nokia's Windows Phone devices have born the Lumia brand name. "Now that we are One company, the marketing and product folks will lay in the plans for the shift to a consistent brand. We are being thoughtful to do it in a way that accrues benefit to Microsoft and to Lumia." Microsoft completed its $7.2 billion acquisition of Nokia's handset business, including 25,000 employees, on April 25. In addition to developing the Windows Phone 8.1 platform, Microsoft will now also make its own smartphones.
Groove Music for Android and iOS Snags Update
Microsoft has updated its Groove Music application for Android and iOS devices for the first time since September 2015. Microsoft says the refreshed application offers a number of performance and feature improvements.
Microsoft Develops Camera App for iPhone
Microsoft today released a camera app for the iPhone called Microsoft Pix. The app uses artificial intelligence to set parameters such as exposure, aperture, and color in order to get the best possible shot.
Starbucks Debuts Brand New Windows 10 Mobile App
Starbucks today released a new application for Microsoft's Windows 10 Mobile platform. The app, available in the U.S., U.K., and Canada, allows Windows users to find stores, manage account details, and make payments.
Microsoft Adds More Sunrise Features to Outlook Calendar
Microsoft today updated its Outlook email and calendar app for Android and iOS devices. The refreshed communications and scheduling tool offers a number of new features aimed at the calendar.
T-Mobile Outs Windows 10 VR Phone From Alcatel
T-Mobile today listed the "Alcatel IDOL 4S with Windows 10 VR" on its web site. The unique version of the Idol 4S not only runs Windows 10, but sports many of the upgrades available in the related BlackBerry DTEK60, such as the high-end Snapdragon 820 processor, 21-megapixel camera, and USB Type-C connector, none of which are in the standard Idol 4S.
As long as.......
New Phone Line Name
Here's hoping for retaining "Lumia" or going with "Surface".
Microsoft Surface + Nokia Lumia
BAD IDEAS FOR $1000 ALEX