Phone Scoop

printed September 19, 2014
See this page online at:
http://www.phonescoop.com/articles/article.php?a=13987

Home  ›  News  ›

Microsoft Exploring How to Brand Phones Moving Forward

Article Comments  15  

Apr 28, 2014, 10:21 AM   by Eric M. Zeman

Microsoft today said the company has not yet decided what it will call its new smartphones now that it has absorbed Nokia's Devices and Services business. Answering questions today, Microsoft's device chief Stephen Elop said, "Microsoft Mobile is not a brand that will be seen by consumers." He explained that particular name was created for legal purposes only. "The Nokia brand is available to Microsoft to use for its mobile phone products for a period of time, but Nokia as a brand will not be used for long going forward for smartphones. Work is underway to select the go forward smartphone brand." Nokia's networking business and HERE Maps businesses remain a separate company still in Finland. To-date, Nokia's Windows Phone devices have born the Lumia brand name. "Now that we are One company, the marketing and product folks will lay in the plans for the shift to a consistent brand. We are being thoughtful to do it in a way that accrues benefit to Microsoft and to Lumia." Microsoft completed its $7.2 billion acquisition of Nokia's handset business, including 25,000 employees, on April 25. In addition to developing the Windows Phone 8.1 platform, Microsoft will now also make its own smartphones.

more info at Microsoft »

AD

Comments

Forum Options

This forum is closed.


Subject Author Date
As long as....... Charles Bigelow Apr 28, 2014, 3:20 PM
New Phone Line Name srich27 Apr 28, 2014, 12:15 PM
Microsoft Surface + Nokia Lumia charlesrainer Apr 28, 2014, 2:59 PM
BAD IDEAS FOR $1000 ALEX middlekid3058 Apr 28, 2014, 5:38 PM
 
 
Page  1  of 1

This forum is closed.

Subscribe to Phone Scoop News with RSS Follow @phonescoop on Twitter Phone Scoop on Facebook Phone Scoop on Google+ Subscribe to Phone Scoop on YouTube Follow on Instagram

 

All content Copyright 2001-2014 Phone Factor, LLC. All Rights Reserved.
Content on this site may not be copied or republished without formal permission.
2