Microsoft Exploring How to Brand Phones Moving Forward
Microsoft today said the company has not yet decided what it will call its new smartphones now that it has absorbed Nokia's Devices and Services business. Answering questions today, Microsoft's device chief Stephen Elop said, "Microsoft Mobile is not a brand that will be seen by consumers." He explained that particular name was created for legal purposes only. "The Nokia brand is available to Microsoft to use for its mobile phone products for a period of time, but Nokia as a brand will not be used for long going forward for smartphones. Work is underway to select the go forward smartphone brand." Nokia's networking business and HERE Maps businesses remain a separate company still in Finland. To-date, Nokia's Windows Phone devices have born the Lumia brand name. "Now that we are One company, the marketing and product folks will lay in the plans for the shift to a consistent brand. We are being thoughtful to do it in a way that accrues benefit to Microsoft and to Lumia." Microsoft completed its $7.2 billion acquisition of Nokia's handset business, including 25,000 employees, on April 25. In addition to developing the Windows Phone 8.1 platform, Microsoft will now also make its own smartphones.
Microsoft Adds More Sunrise Features to Outlook Calendar
Microsoft today updated its Outlook email and calendar app for Android and iOS devices. The refreshed communications and scheduling tool offers a number of new features aimed at the calendar.
T-Mobile Outs Windows 10 VR Phone From Alcatel
T-Mobile today listed the "Alcatel IDOL 4S with Windows 10 VR" on its web site. The unique version of the Idol 4S not only runs Windows 10, but sports many of the upgrades available in the related BlackBerry DTEK60, such as the high-end Snapdragon 820 processor, 21-megapixel camera, and USB Type-C connector, none of which are in the standard Idol 4S.
Microsoft Makes Branding Change Official
Microsoft today indicated its branding transition from Nokia Lumia to Microsoft Lumia is progressing as planned. Microsoft has slowly been rebranding apps, services, and web sites from Nokia to Microsoft.
Microsoft to Drop Nokia Brand from Smartphones
Microsoft indicated that it is prepared to drop the Nokia brand from its line of Windows Phones. Moving forward, the company will use the Microsoft Lumia name to refer to its phone hardware.
Nokia Pins Smartphone Comeback on HMD Global
Nokia today said it plans to return to the smartphone business during the first half of 2017 through its partnership with HMD Global. HMD Global recently completed a series of transactions between HMD, FIH Mobile Limited, and Microsoft that will allow it to make phones bearing the Nokia brand.
As long as.......
New Phone Line Name
Here's hoping for retaining "Lumia" or going with "Surface".
Microsoft Surface + Nokia Lumia
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