Microsoft Exploring How to Brand Phones Moving Forward
Microsoft today said the company has not yet decided what it will call its new smartphones now that it has absorbed Nokia's Devices and Services business. Answering questions today, Microsoft's device chief Stephen Elop said, "Microsoft Mobile is not a brand that will be seen by consumers." He explained that particular name was created for legal purposes only. "The Nokia brand is available to Microsoft to use for its mobile phone products for a period of time, but Nokia as a brand will not be used for long going forward for smartphones. Work is underway to select the go forward smartphone brand." Nokia's networking business and HERE Maps businesses remain a separate company still in Finland. To-date, Nokia's Windows Phone devices have born the Lumia brand name. "Now that we are One company, the marketing and product folks will lay in the plans for the shift to a consistent brand. We are being thoughtful to do it in a way that accrues benefit to Microsoft and to Lumia." Microsoft completed its $7.2 billion acquisition of Nokia's handset business, including 25,000 employees, on April 25. In addition to developing the Windows Phone 8.1 platform, Microsoft will now also make its own smartphones.
Microsoft Makes Branding Change Official
Microsoft today indicated its branding transition from Nokia Lumia to Microsoft Lumia is progressing as planned. Microsoft has slowly been rebranding apps, services, and web sites from Nokia to Microsoft.
Nokia Pins Smartphone Comeback on HMD Global
Nokia today said it plans to return to the smartphone business during the first half of 2017 through its partnership with HMD Global. HMD Global recently completed a series of transactions between HMD, FIH Mobile Limited, and Microsoft that will allow it to make phones bearing the Nokia brand.
Nokia Will Design and License Phones Beginning In 2016
Nokia CEO Rajeev Suri said the company will tackle the mobile phone industry again once its non-compete clause with Microsoft expires next year. Nokia no longer owns any manufacturing facilities and will not make its own phones.
Nokia Dishes More On Possible Phone Plans
Nokia CEO Rajeev Suri today reiterated that the company would like to return to the phone business, but said it is in no rush. Speaking at the Mobile World Congress trade show, Suri noted that Nokia will not manufacture its own handsets, but will instead license its brand to an outside manufacturer.
As long as.......
New Phone Line Name
Here's hoping for retaining "Lumia" or going with "Surface".
Microsoft Surface + Nokia Lumia
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