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T-Mobile Drops Entry-Level Plan to $40, But Caps Data

Apr 9, 2014, 10:56 AM by Eric M. Zeman
updated Apr 9, 2014, 12:28 PM

Updated: corrected reference to throttling.

T-Mobile today introduced a new low-cost plan for customers who don't need international messaging nor large buckets of data. The Simple Starter plan will be available beginning April 12 and it includes unlimited voice minutes, unlimited domestic messaging, and 500MB of LTE data (with tethering) for $40 per month. The plan is capped at 500MB. Customers who surpass 500MB in a 30-day billing cycle will see their data service suspended for the remainder of the cycle. However, T-Mobile will warn customers once they reach 450MB and offer them the option to buy a 500MB daily pass for $5 or a 1GB weekly pass for $10. According to T-Mobile, the company will still cover the ETFs of customers who switch to this new plan. The company is also offering its Jump device upgrade plan to Simple Starter subscribers. The promotional plan will be available for a limited time, though T-Mobile didn't say for how long.

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