BlackBerry Hangs Up On T-Mobile
BlackBerry today announced it will not renew T-Mobile's license to sell BlackBerry handsets when the current agreement expires on April 25. BlackBerry said its existing T-Mobile customers will not see any change in their level of service or support. The company also noted that it is working with other U.S. carriers to make sure T-Mobile customers can transition seamlessly if they wish to continue using BlackBerries for the long term. "BlackBerry has had a positive relationship with T-Mobile for many years. Regretfully, at this time, our strategies are not complementary and we must act in the best interest of our BlackBerry customers," said BlackBerry CEO John Chen. "We hope to work with T-Mobile again in the future when our business strategies are aligned." T-Mobile recently ran a promotion that encouraged BlackBerry users to trade in their BlackBerries for other new smartphones. BlackBerry's Chen was not happy about the promotion, and said as much in a scathing blog post.
T-Mobile insults its partner, so Blackberry insults its users
But all carriers stink. They've all been rats on and off (mostly on), and customers are already stuck picking the lesser evil for their needs.
So now Blackberry is throwing a revenge fit in a way which limits the already-crummy selection of carriers for people who want to use Blackberries. Their own users are treated like pawns in the revenge game.
Now he's putting the nails in the coffin himself.