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BlackBerry Hangs Up On T-Mobile

Article Comments  24  

Apr 1, 2014, 10:10 PM   by Eric M. Zeman   @phonescooper

BlackBerry today announced it will not renew T-Mobile's license to sell BlackBerry handsets when the current agreement expires on April 25. BlackBerry said its existing T-Mobile customers will not see any change in their level of service or support. The company also noted that it is working with other U.S. carriers to make sure T-Mobile customers can transition seamlessly if they wish to continue using BlackBerries for the long term. "BlackBerry has had a positive relationship with T-Mobile for many years. Regretfully, at this time, our strategies are not complementary and we must act in the best interest of our BlackBerry customers," said BlackBerry CEO John Chen. "We hope to work with T-Mobile again in the future when our business strategies are aligned." T-Mobile recently ran a promotion that encouraged BlackBerry users to trade in their BlackBerries for other new smartphones. BlackBerry's Chen was not happy about the promotion, and said as much in a scathing blog post.

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Comments

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This forum is closed.

Globhead

Apr 2, 2014, 11:15 AM

T-Mobile insults its partner, so Blackberry insults its users

The T-Mobile ad was clearly unprofessional, inappropriate, insulting, etc/whatever.

But all carriers stink. They've all been rats on and off (mostly on), and customers are already stuck picking the lesser evil for their needs.

So now Blackberry is throwing a revenge fit in a way which limits the already-crummy selection of carriers for people who want to use Blackberries. Their own users are treated like pawns in the revenge game.
Its more like blackberry is encouraging its customer to get with a better and more comprehensive carrier. That is a good thing for their customers.
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amarryat

Apr 2, 2014, 6:52 AM
edited

Dumb

Sounds like spite.

Now he's putting the nails in the coffin himself.
Exactly! This will not hurt T-mobile one bit. Some BB users will leave and others will just look to unlock devices sold by other carriers.
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Really dump, especially since TMobile has the best internationally roaming plans and Blackberry only really has a international presence. Users travelling globally are the ones that might find blackberry most appealing. Other than that....everyone is ...
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