BlackBerry to Target CEOs with High-End QWERTY Phones
BlackBerry today indicated that it plans to focus on catering to C-level executives who want high-end smartphones with full, physical keyboards. The company has three such devices in prototype stages being tested and will introduce them over the next 18 months. Speaking to Reuters, BlackBerry John Chen said the company wants to win back the executives who were once its core customers. Chen also indicated that BlackBerry is weighing whether or not to create of version of Blackberry Messenger - known as BBM - for desktop computers. The idea is to allow business and government customers to carry secure conversations from their PCs to their smartphones and vice versa. BlackBerry has already made BBM available to Android and iOS devices, and is working on a version for Windows Phone, as well.
BlackBerry All But Gives Up On Smartphones
BlackBerry CEO John S. Chen said the company plans to reduce the number of handsets it makes each year to one or two.
BlackBerry CEO Says 2016 May Be Last Year for Smartphones
BlackBerry CEO John S. Chen today said its smartphone business needs to generate a profit in 2016, "Otherwise, I have to think twice about what I do there." Chen's comments offer more insight into BlackBerry's frame of mind regarding smartphones.
BlackBerry CEO Says Smartphone Biz Is On a Timer
John S. Chen, CEO of BlackBerry, admitted that its recent handsets have not sold as well as he hoped.
BlackBerry Weighing Move to Android
BlackBerry is considering whether or not to make a smartphone based on Google's Android platform rather than its own operating system, reports Reuters. Citing sources familiar with BlackBerry's plans, Reuters says the company is working on a slider handset that would have a touch screen and a slide-out physical keyboard for typing.
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