Say Hello to Ciao, Sprint's Latest MVNO
Ciao, an MVNO that resells Sprint service, kicked off today with low-cost, no-contract plans. Ciao is offering monthly service options that fall in line with other Sprint prepaid properties, such as Virgin Mobile USA and Boost Mobile. The entry-level plan costs $35 per month and includes unlimited voice minutes, unlimited text messaging, and unlimited MMS. The mid-tier plan costs $45 per month and adds 500MB of data. The top-tier plan costs $60 per month and boosts the monthly data allotment to unlimited. Ciao will soon, however, offer an unlimited smartphone plan that costs just $10 per month. The catch is that Ciao will install an app that displays advertisements on the lock screen. Ciao sells a single phone, the HTC EVO, for $199. Ciao Mobile is owned and operated by Ciao Telecom, which is based in Dallas.
Review: LG Tribute Dynasty for Boost Mobile
LG's Tribute Dynasty is a sub-$100 handset sold by Boost Mobile and Sprint. This low-cost Android handset features a simple design, average build, and entry-level capabilities.
Boost Founder Wants to See Boost/MetroPCS Divested If Sprint/T-Mobile Merger Goes Through
At least one person thinks Sprint and T-Mobile should be required to divest their respective prepaid businesses if they are allowed to merge. Peter Adderton, founder and former CEO of Boost Mobile, firmly believes the market will become less competitive — particularly in the prepaid space — if Sprint and T-Mobile are allowed to merge without any divestitures.
Android Messages with RCS to Reach More Phones On More Carriers
Google says its Android Messages app is on the upswing thanks to new RCS-based tools and growing support from phone makers and wireless network operators. To start, brands now have more power to interact with consumers thanks to RCS business messaging.
Sprint Debuts Unlimited Plan of Its Own
Sprint today announced Unlimited Freedom, a service plan that provides unlimited talk, text, and data for two lines at $100 per month. Sprint says the Unlimited Freedom plan offers "optimized streaming" for "video, gaming, and music" and "unlimited LTE data for most everything else." Specifically, video resolution is capped at 480p resolution when streamed over the network, while games are capped at 2Mbps, and music is capped at 500Kbps.