Pandora to Raise Fees In May
Pandora said it will make several changes to its fee structure beginning in May. Pandora One monthly customers who already pay $3.99 for ad-free listening can continue to listen at the same price. However, new monthly subscribers will have to pay $4.99 per month, an increase of $1 over today's rates. Customers who chose Pandora's $36 annual fee will be moved to a "discounted loyalty price" of $3.99 per month, which represents a price increase of $12 for the year, or $1 per month. Moving forward, Pandora will no longer offer the annual subscription option. Pandora says these changes are necessary to offset increased costs, such as licensing fees. It claims the changes will affect only 3.3 million of its 250 million registered users. All customers can listen to music with ads for free. Pandora is an internet-based radio station provider that has apps for Android, BlackBerry, iOS, and Windows Phone devices.
Pandora Spins a New Tune with Video Ads to Unlock Premium Sessions
Pandora today rolled out a new way to enjoy streaming music on mobile devices. Moving forward, people who use Pandora's free, ad-supported service will be able to listen to a specific song, album, or playlist after viewing a 15-second video ad.
Pandora Launches Premium Music Service
Pandora today finally launched its long-awaited Pandora Premium music service for mobile devices and the web. Pandora Premium is a $10-per-month music streaming service that competes with Apple Music, Spotify, and Google Play Music.
Pandora Plus Gives Listeners More Control
Pandora today announced Pandora Plus, a revised version of its $5-per-month music streaming service. Pandora Plus offers ad-free listening with the ability to skip and replay songs, as well as listen offline.
Pandora Plus Reaches Mobile Devices Today
Pandora today made its Pandora Plus service available to mobile devices. The service, which launched last month, was initially only available on the web.
Pandora Reveals Its Premium Streaming Service
Pandora has taken the wraps off Pandora Premium, its $10-per-month music streaming service that will compete with Apple Music, Spotify, and Google Play Music. Like similar products, Pandora Premium offers ad-free, all-you-can-eat streaming of millions of tracks.
Also, from the linked article: "For example, the royalty rates Pandora pays to performers via SoundExchange for subscription listening have increased 53% in the last five years and will increase another 9% in 2015." So...this warrants a 150% cost in the subscription price how, exact...
Competitors like Spotify charge $9.99 a month or more.