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Aio Wireless Brand to Be Abandoned in Favor of Cricket

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Mar 13, 2014, 8:02 PM   by Eric M. Zeman   @phonescooper

With its acquisition of Leap Wireless now closed, AT&T was quick to provide some guidance to both Cricket Wireless and Aio Wireless customers on how the transition will unfold. To start, Cricket Wireless customers don't need to do anything right now. They can continue to use their existing device, number, and rate plan. AT&T will integrate Cricket's operations and network into its own. Cricket customers will be able to select a new device and plan once Cricket's back end is added to AT&T's. These new Cricket devices will run on AT&T's LTE 4G network, however, and not Cricket's existing CDMA network. AT&T said this integration will take several weeks to complete before the new devices and plans will be available. Customers of AT&T's existing prepaid brand, Aio Wireless, will notice only some minor changes. AT&T said Aio customers will be able to use the same devices and plans they've been using, but the Aio Wireless brand will be folded in favor of the Cricket brand. In a prepared statement, AT&T said, "The new Cricket is taking the very best from each brand and focusing on providing customers with simple, affordable no-annual-contract wireless that's easy every step of the way." More information will become available in the weeks ahead.

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Mar 14, 2014, 12:38 PM

I didn't know..

..that the Cricket brand was that strong.
It wasn't. But now that the Deathstar owns it, they can combine the networks and spectrum and make it better than before.
It is stronger than Aio Wireless, which is a brand that has gone nowhere since it was introduced.
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