T-Mobile Files Cease and Desist Against Verizon Over Ads
Mar 13, 2014, 8:25 AM by Eric M. Zeman
T-Mobile today said it has taken legal action against Verizon Wireless for what it claims are misleading advertisements. Verizon has run a series of TV commercials that pit the nation's four largest network footprints directly against one another via coverage maps. According to T-Mobile, Verizon is minimizing T-Mobile's actual coverage. "Verizon's ink blots massively understate our coverage and don't begin to represent the actual customer experience on T-Mobile's network," said T-Mobile CEO John Legere. "So we're setting the record straight - both by demanding an end to the misinformation, and by going straight to the people with the truth." T-Mobile filed a cease and desist demanding that Verizon halt the network map advertising campaign. It accuses Verizon of "cherry-picking a single network technology to depict in its ads rather than accurately reflecting the many technologies widely in use today." T-Mobile is launching a new ad campaign of its own in order to combat Verizon's ads.
|The truth hurts||aeternavi||
|Good for T-mo||Att_user04||
|Annnnnnnd the biggest liar is....||Zpike||
|Verizon 4G - Fail||gloopey1||
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