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T-Mobile Files Cease and Desist Against Verizon Over Ads

Article Comments  36  

Mar 13, 2014, 8:25 AM   by Eric M. Zeman   @phonescooper

T-Mobile today said it has taken legal action against Verizon Wireless for what it claims are misleading advertisements. Verizon has run a series of TV commercials that pit the nation's four largest network footprints directly against one another via coverage maps. According to T-Mobile, Verizon is minimizing T-Mobile's actual coverage. "Verizon's ink blots massively understate our coverage and don't begin to represent the actual customer experience on T-Mobile's network," said T-Mobile CEO John Legere. "So we're setting the record straight - both by demanding an end to the misinformation, and by going straight to the people with the truth." T-Mobile filed a cease and desist demanding that Verizon halt the network map advertising campaign. It accuses Verizon of "cherry-picking a single network technology to depict in its ads rather than accurately reflecting the many technologies widely in use today." T-Mobile is launching a new ad campaign of its own in order to combat Verizon's ads.

more info at T-Mobile »



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Subject Author Date
The truth hurts aeternavi Mar 13, 2014, 8:30 PM
Good for T-mo Att_user04 Mar 13, 2014, 8:09 PM
Annnnnnnd the biggest liar is.... Zpike Mar 18, 2014, 2:10 AM
Verizon 4G - Fail gloopey1 Mar 13, 2014, 4:51 PM
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