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T-Mobile Files Cease and Desist Against Verizon Over Ads

Article Comments  36  

Mar 13, 2014, 8:25 AM   by Eric M. Zeman   @phonescooper

T-Mobile today said it has taken legal action against Verizon Wireless for what it claims are misleading advertisements. Verizon has run a series of TV commercials that pit the nation's four largest network footprints directly against one another via coverage maps. According to T-Mobile, Verizon is minimizing T-Mobile's actual coverage. "Verizon's ink blots massively understate our coverage and don't begin to represent the actual customer experience on T-Mobile's network," said T-Mobile CEO John Legere. "So we're setting the record straight - both by demanding an end to the misinformation, and by going straight to the people with the truth." T-Mobile filed a cease and desist demanding that Verizon halt the network map advertising campaign. It accuses Verizon of "cherry-picking a single network technology to depict in its ads rather than accurately reflecting the many technologies widely in use today." T-Mobile is launching a new ad campaign of its own in order to combat Verizon's ads.

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Mar 13, 2014, 8:30 PM

The truth hurts

I would like to know what map they would like to use. VZW is doing apples to apples, plain and simple. TMO needs to realize they are #4 in customers and coverage. Even with the proposed buy-out from Sprint, they will be dwarfed in coverage. There is nothing misleading about factual data. Don't even give me the HSPA+ argument either. That is not actual 4G as much as it is enhanced high speed 3G. Put up or shut up TMO... LTE vs LTE.
HSPA+ is the 'next generation' in networks after 3G, carriers needed some way of announcing to consumers that their networks were now faster and better than they used to be, and since there is no way people will understand 'HSPA+' or any technical exp...
As much as I love to hate on T-Mobile I have to point out that T-mobile's HSPA+ is often times as fast or faster than VZW's LTE. So how does that make HSPA+ not 4G?

Mar 13, 2014, 8:09 PM

Good for T-mo

Glad T-mo is doing something about it. I have seen the commercials and I do believe they are misleading. I think at&t and Verizon are getting scared with all the improvements T-mo has been doing.
I have not seen the commercials and am quite surprised at this. Do they specifically mention T-Mobile?
Well I remember the ads comparing Verizon's 3G network to at&t's and how badly misleading they were. In particular they were misleading in one very important way: color.
The fact that red is a darker color than blue means that even if the maps wer...
Yeah good for T-Mobile they are going to have to pay all of VZW's attorney's fees for filing a frivolous lawsuit. lol. Rolling Eyes

Mar 18, 2014, 2:10 AM

Annnnnnnd the biggest liar is....

T-mobile for calling their HSPA+ network 4G.

Mar 13, 2014, 4:51 PM

Verizon 4G - Fail

Verizon's 4G is absolute garbage. Forget about using it inside a metal building.
While that may be your experience, the same can be said about Sprint, TMobile, or AT&T, depending on which metal building and where.

There are too many variables involved to just make a blanket statement about all of Verizon's 4G signal based on yo...
That would be any wireless signal. Its called a Faraday cage. a metal building will block any radio signal. And the great thing about T-mobile is since they use the higher frequencies for their cellphones that their signal can hardly penetrate any b...
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