AT&T Says It Will Be 'Disruptive' With Cricket
AT&T CEO Randall Stephenson today said the company expects to close its acquisition of Leap Wireless by the end of the month, and that it will use the pre-paid carrier's brand to shake things up. "We're going to be fairly aggressive [there]," said Stephenson, to "see if we can be a little disruptive down at that end of the market." Stephenson made the remarks at the Morgan Stanley Technology, Media & Telecom Conference. He explained that though Cricket has a strong brand, potential customers often avoid it due to its limited network coverage. Once AT&T acquires Cricket, that story will change. "All of a sudden overnight, Cricket is going to have nationwide coverage," he said. AT&T didn't announce any specific plans regarding Cricket. Stephenson also noted that the AT&T Next program, which lets customers pay for their devices over time, has become very popular. By the end of December, 20% of new device sales were being financed through AT&T Next rather than subsidized with a standard two-year contract.
AT&T's Cricket Brand to Cut Off Lifeline Service
AT&T recently indicated via its support web site that it will eventually discontinue offering Lifelife service through its Cricket prepaid brand. Lifeline allows qualified Americans to receive free or heavily discounted wireless service through Cricket.
Sprint Planning to Use Virgin Mobile As Market 'Disrupter'
Sprint intends to relaunch its Virgin Mobile brand later this year and will use the prepaid service to shake things up. "We've put most of our attention in the postpaid handset business, which is where 80% of the profit in this industry comes from," said CEO Marcelo Claure.
Apple iPhone 7 and 7 Plus Reach Cricket Stores
Cricket Wireless today commenced sales of the Apple iPhone 7 and iPhone 7 Plus at select stores around the country. The prepaid carrier is selling the iPhone 7 32 GB for $649, and the 128 GB for $749.
AT&T Folds Aio Wireless Into Cricket, Launches Anew
AT&T today discontinued its Aio Wireless brand and merged the service with Cricket Wireless, which it acquired earlier this year. Today marks the official launch of the new Cricket Wireless, which now reaches nationwide with a better selection of smartphones.
Cricket Customers Won't Benefit from AT&T's LTE Advancements for Now
Cricket Wireless customers shouldn't expect to see an improvement in data speeds any time soon, despite the incredible gains in LTE performance made by Cricket parent AT&T. Cricket caps all customers' data speeds at 8 Mbps, even though its phones and the network support speeds up to 10 times faster.
If they really wanted to disrupt the low end market...
$20 or $30 then they wouldn't be forcing people to break the law (class action anyone?) and they could make more profit in one lick than they are throughout the entire year of an AIO line.