AT&T Says It Will Be 'Disruptive' With Cricket
AT&T CEO Randall Stephenson today said the company expects to close its acquisition of Leap Wireless by the end of the month, and that it will use the pre-paid carrier's brand to shake things up. "We're going to be fairly aggressive [there]," said Stephenson, to "see if we can be a little disruptive down at that end of the market." Stephenson made the remarks at the Morgan Stanley Technology, Media & Telecom Conference. He explained that though Cricket has a strong brand, potential customers often avoid it due to its limited network coverage. Once AT&T acquires Cricket, that story will change. "All of a sudden overnight, Cricket is going to have nationwide coverage," he said. AT&T didn't announce any specific plans regarding Cricket. Stephenson also noted that the AT&T Next program, which lets customers pay for their devices over time, has become very popular. By the end of December, 20% of new device sales were being financed through AT&T Next rather than subsidized with a standard two-year contract.
Asus ZenFone 3 Zoom Goes On Sale for $329
Asus today made the ZenFone 3 Zoom available from its web site for $329. The phone was first announced in January.
Alcatel Announces the Idol 5S with Stereo Speakers
Alcatel today marked the debut of the Idol 5S, the latest in its flagship series. Like its predecessors, the 5S features an aluminum frame, curved glass front and rear surfaces, powerful stereo speakers, and a rear-mounted fingerprint reader.
Samsung Makes the Galaxy J7 and Galaxy J3 Available Unlocked
Samsung today added the Galaxy J7 and Galaxy J3 to its list of unlocked smartphones. The two inexpensive handsets will be available to purchase directly from Samsung's web site as well as select retailers starting July 28.
Sprint Planning to Use Virgin Mobile As Market 'Disrupter'
Sprint intends to relaunch its Virgin Mobile brand later this year and will use the prepaid service to shake things up. "We've put most of our attention in the postpaid handset business, which is where 80% of the profit in this industry comes from," said CEO Marcelo Claure.
If they really wanted to disrupt the low end market...
$20 or $30 then they wouldn't be forcing people to break the law (class action anyone?) and they could make more profit in one lick than they are throughout the entire year of an AIO line.