AT&T Says It Will Be 'Disruptive' With Cricket
Mar 6, 2014, 1:05 PM by Eric M. Zeman
AT&T CEO Randall Stephenson today said the company expects to close its acquisition of Leap Wireless by the end of the month, and that it will use the pre-paid carrier's brand to shake things up. "We're going to be fairly aggressive [there]," said Stephenson, to "see if we can be a little disruptive down at that end of the market." Stephenson made the remarks at the Morgan Stanley Technology, Media & Telecom Conference. He explained that though Cricket has a strong brand, potential customers often avoid it due to its limited network coverage. Once AT&T acquires Cricket, that story will change. "All of a sudden overnight, Cricket is going to have nationwide coverage," he said. AT&T didn't announce any specific plans regarding Cricket. Stephenson also noted that the AT&T Next program, which lets customers pay for their devices over time, has become very popular. By the end of December, 20% of new device sales were being financed through AT&T Next rather than subsidized with a standard two-year contract.
|If they really wanted to disrupt the low end market...||thebriang||
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