HTC to Offer Broader Range of Phones This Year
HTC today indicated that it will offer a more diverse lineup of handsets throughout 2014. The decision effectively reverses the course set by the company in late 2012 to focus only on the high-end of the smartphone market. "The problem with us last year was we only concentrated on our flagship. We missed a huge chunk of the mid-tier market," said HTC co-founder and Chairwoman Cher Wang in an interview with Reuters. HTC told investors the new entry-level and mid-tier handsets would help increase its revenues after the first quarter. HTC, once a leader in the smartphone space, has seen its share eroded by fierce competition from Samsung and other handset makers. A successor to the HTC One, HTC's main smartphone for 2013, is expected soon.
Hands-On with the HTC 10
HTC showed off its 2016 flagship smartphone today. The HTC 10 takes all the characteristics we've come to appreciate in HTC and amps them up.
HTC to Drop Entry-Level Phones, Focus On Profits
HTC plans to exit the entry-level phone market moving forward and will instead focus its handset portfolio on high-margin devices. The company made the comments during a conference call with media to discuss its fourth quarter financial results.
HTC to Trim Headcount and Handsets
HTC today said it plans to make cuts to its employee base and reduce the number of handsets it releases in a bid to become more competitive with market leaders Apple and Samsung. "The cuts will be across the board," said HTC CFO Chialin Chang.
HTC to Trim Workforce by 15%
HTC announced that it will take several cost-cutting measures, including the elimination of jobs. HTC plans to cut about 2,250 employees, or 15% of its headcount by the end of the year, in order save money.