HTC to Offer Broader Range of Phones This Year
HTC today indicated that it will offer a more diverse lineup of handsets throughout 2014. The decision effectively reverses the course set by the company in late 2012 to focus only on the high-end of the smartphone market. "The problem with us last year was we only concentrated on our flagship. We missed a huge chunk of the mid-tier market," said HTC co-founder and Chairwoman Cher Wang in an interview with Reuters. HTC told investors the new entry-level and mid-tier handsets would help increase its revenues after the first quarter. HTC, once a leader in the smartphone space, has seen its share eroded by fierce competition from Samsung and other handset makers. A successor to the HTC One, HTC's main smartphone for 2013, is expected soon.
Hands-On with the HTC 10
HTC showed off its 2016 flagship smartphone today. The HTC 10 takes all the characteristics we've come to appreciate in HTC and amps them up.
Review: HTC U11 Life for T-Mobile
HTC's U11 Life is a mid-range handset disguised as a flagship smartphone. This affordable Android device steals its good looks and many of its features from HTC's more expensive U11.
Hands On with the HTC U11 Life
HTC’s U11 Life looks almost as good as the company’s top-tier flagship handset. HTC dialed back some of the U11’s under-the-hood components in order to give the U11 Life a more attractive price point.
HTC to Drop Entry-Level Phones, Focus On Profits
HTC plans to exit the entry-level phone market moving forward and will instead focus its handset portfolio on high-margin devices. The company made the comments during a conference call with media to discuss its fourth quarter financial results.