T-Mobile Offering Break-Up Fee to More Subscribers
T-Mobile is expanding the availability of its ETF-reimbursement program to the customers of other, smaller carriers. Speaking to Re/Code, T-Mobile marketing chief Mike Sievert said the company will reimburse subscribers early termination fees if they come from regional carriers, such as U.S. Cellular and others, that require contracts. The deal provides potential customers with up to $350 per line to cover ETFs, and up to another $300 for device trade-ins. Additionally, T-Mobile expanded the number of handsets that it will accept as trade-ins to increase the appeal for consumers considering the jump. The program was first unveiled by T-Mobile during the recent Consumer Electronics Show.
Verizon Returns Fire On Contract Buyouts
Verizon today announced a program to buy out the contract and device debt of new customers switching from competitors. Verizon will now pay new customers up to $650 per line to cover competitors' early termination fee (ETF) or outstanding device payments.
T-Mobile Debuts 'Jump On Demand' for Free Phone Upgrades
T-Mobile today kicked off a new program called Jump On Demand, which will allow people to upgrade their phone for free up to three times per year. The Jump On Demand program builds on Uncarrier 2.0, which introduced the idea of early phone upgrades with Jump.
Apple to Start Accepting Android Phones As Trade-Ins
Apple is making it easier to buy new iPhones by expanding the selection of phones it will accept as trade-ins. The new program is called Trade Up With Installments and lets people hand over an old phone when buying a new iPhone.
AT&T Targets Sprint, T-Mobile, Verizon with Switching Offer
AT&T today said it will pay customers of competing networks up to $650 per line to switch to AT&T. The latest tactic hopes to woo Sprint, T-Mobile, and Verizon Wireless customers by offering to cover their fees.