Facebook Scoops Up Branch and Potluck
Facebook has acquired two small properties called Branch and Potluck. Both provide link-sharing services for social networks. They will be added to Facebook's conversations group. Facebook hopes to use the technology in Branch and Potluck's offerings to amplify the features and capabilities of its own messaging products. Branch and Potluck will remain in New York City. A value was not placed on the acquisition.
Facebook Testing Encryption and Disappearing Notes In Messenger
Facebook today said it is exploring new features for Facebook Messenger that will give people the ability to secure their conversations. First, Facebook is looking at end-to-end encryption between two devices.
Facebook Releases 'Lite' App for Android Phones
Facebook today announced Facebook Lite, a version of the social network that uses less data and will work on less-robust network connections. The Facebook Lite app is just 1MB to install, and Facebook claims it loads quickly and offers core features, such as News Feed, status updates, photos, and notifications.
Facebook Messenger No Longer Requires Facebook Account
Facebook said beginning today people do not have to have a Facebook account to use Facebook Messenger. When first loading the app, users will have the option of signing in with a phone number rather than their Facebook account.
Facebook Broadens Its Mobile Shopping Push
Facebook is expanding the avenues through which mobile phone users can purchase goods within the Facebook app. The company is testing a new ad format called canvas that allows people to view quick-loading store sites, drill down into specific products, and make purchases — all without leaving the actual Facebook app.