AT&T Intros Sponsored Data to Shift Cost to Companies
AT&T today announced a new program that will allow companies that provide mobile web services to cover the costs of delivering their apps to consumers. AT&T has long expressed interest in the idea. It short, it will let app developers and content providers foot the bill for their customers’ data use. Data used by these sponsored apps will not count against consumers' monthly data allotment. Instead, the companies will pay AT&T for their content to be delivered to consumers. According to AT&T, sponsored data will not be treated differently or given priority access over other data. AT&T did not announce any companies that have yet signed up for sponsored data, but said it expects the service to be popular with app developers looking to improve uptake of their apps.
Verizon to Offer Sponsored Data
Verizon Wireless is prepared to test sponsored data, according to vice president Marni Walden. The program will allow businesses to sponsor apps or content that is accessed by customers on Verizon's network.
Verizon Announces FreeBee Sponsored Data Program
Verizon Wireless today revealed FreeBee Data, a program that will allow consumers to access select data without it counting against their monthly data bucket. The program has two business models, according to Verizon, and both target content providers more so than end users.
Verizon's Mobile Video Offering to Be Partially Supported
Verizon Wireless is preparing to release an over-the-top mobile video service this summer and it will be supported by sponsored data. This means Verizon's wireless customers will be able to enjoy at least some of the programming without it counting against their monthly data bundle.
FCC Queries AT&T, T-Mobile, Comcast Over Free Streaming
The FCC has sent letters to AT&T, T-Mobile, and Comcast seeking more details about various programs offered by the three companies that allow customers to stream select services at no cost. AT&T offers sponsored data to some customers in limited form.
Verizon's Sponsored Video Content Goes Live This Week
Verizon Wireless customers will be able to watch go90 video content for free beginning this week, according to CFO Fran Shammo. Verizon first said it would zero-rate the go90 video content early last month thanks to support from its FreeBee Data 360 sponsored data service.
Just another excuse to keep tiered-data plans :-\
It'd be awesome if Netflix did this.
Well, I can dream...