Phone Scoop

printed October 30, 2014
See this page online at:
http://www.phonescoop.com/articles/article.php?a=13343

Home  ›  News  ›

Facebook to Test Video Ads in News Feed

Article Comments  10  

Dec 17, 2013, 8:06 AM   by Eric M. Zeman

Facebook today announced that it has begun testing video ads in users' news feed. The ads will play automatically when users scroll to them. As with other video content in the news feed, the ads will play without sound. Users who don't want to watch the ad can just scroll past it. If the video is clicked or tapped, it will play in full-screen mode with sound. Once the video ends, users can choose to watch more marketing videos or return to their news feed. According to Facebook, all videos that begin playing on mobile devices will have been downloaded in advance when the device was connected to Wi-Fi. Facebook configured it this way in order to avoid adding to users' monthly wireless data consumption. Once downloaded, those ads will be able to playback with or without a wireless connection. Facebook didn't say how large the video ad files will be that it stores on users' devices. For now, the testing is limited, but Facebook expects to expand the program over time.

more info at Facebook »

AD

Comments

Forum Options

This forum is closed.


Subject Author Date
Video ads? They gonna pay for the data usage? tjobrien21 Dec 17, 2013, 2:11 PM
Kiss my ass! Jaden10 Dec 17, 2013, 8:34 AM
Blech Zpike Dec 17, 2013, 11:55 PM
 
 
Page  1  of 1

This forum is closed.

Subscribe to Phone Scoop News with RSS Follow @phonescoop on Twitter Phone Scoop on Facebook Phone Scoop on Google+ Subscribe to Phone Scoop on YouTube Follow on Instagram

 

All content Copyright 2001-2014 Phone Factor, LLC. All Rights Reserved.
Content on this site may not be copied or republished without formal permission.
1