Facebook to Test Video Ads in News Feed
Facebook today announced that it has begun testing video ads in users' news feed. The ads will play automatically when users scroll to them. As with other video content in the news feed, the ads will play without sound. Users who don't want to watch the ad can just scroll past it. If the video is clicked or tapped, it will play in full-screen mode with sound. Once the video ends, users can choose to watch more marketing videos or return to their news feed. According to Facebook, all videos that begin playing on mobile devices will have been downloaded in advance when the device was connected to Wi-Fi. Facebook configured it this way in order to avoid adding to users' monthly wireless data consumption. Once downloaded, those ads will be able to playback with or without a wireless connection. Facebook didn't say how large the video ad files will be that it stores on users' devices. For now, the testing is limited, but Facebook expects to expand the program over time.
Facebook Video to Turn Up the Volume
Facebook is making several big changes to how it treats video on mobile devices. First, sound will fade in and fade out as users scroll past videos in their News Feed as long as the phone's volume is turned on.
Facebook Testing Video Services
Facebook today said it is looking to increase the number of ways people can consume video on its platform. The company is testing a revised version of its suggested videos function on the iPhone, which purports to ease the discovery process for related strings of videos.
Facebook Expands Live Video Streaming to More People
Facebook today said a small percentage of iPhone owners in the U.S. will be able to test streaming live video to their Facebook friends.
Facebook Gives Everyone More Control Over News Feed
Facebook today announced new tools that allow people to fine-tune what they see in their News Feed. It has added a series of preferences that make it possible to select which friends and Pages appear at the top of the News Feed.
Video ads? They gonna pay for the data usage?
Kiss my ass!