AT&T today announced new Mobile Share Value Plans. As part of the new plans, AT&T is separating the cost of service from the cost of the device. According to AT&T, customers who aren't subsidizing a device through their plan will need to pay only $25 to add that device to a Mobile Share Value Plan rather than $40. AT&T will automatically drop the monthly service charge down by $15 once a customer completes their contract, recognizing that the device has been paid off. Looking at the new Mobile Share Value Plans as an example, an on-contract smartphone costs $40 to add to the plan, but devices being paid off through AT&T Next, devices that are paid for in full price, devices that customers bring themselves are all eligible for the lower monthly charge of $25.
This is why I believe in keeping T-Mobile and Sprint around. They DO matter. They are never going to compete head to head with Verizon and AT&T but they give them something to think about at least. I don't ever want to see Verizon or AT&T allowed to gobble up another carrier.
Thank you T-Mobile for changing the way carriers do business in the U.S. It's amazing to me the way the big two acted when T-Mobile started it's uncarrier pitch only to be following suit. And don't reply with " Verizon isn't doing it yet"...they will. Consumers want it. They want more transparent and fair practices from their providers. This is the way they've been doing it over seas forever. Now they just need to let you get rid of the device cost when it's paid like on JUMP and the other similar plans.