Microsoft Brings Facebook Login to Windows Phone Apps
Microsoft today announced that developers will be able to add support for Facebook Login to Windows and Windows Phone 8 applications. Apps that use Facebook Login allow device owners to sign in using their existing Facebook credentials rather than force them to create a separate account for that particular app. This often increases consumer engagement with apps, as it removes a roadblock for some users who might seek to minimize the number of accounts they own across the web. Developers will also be able to tap into the Facebook social graph to improve the performance of their applications, and their relevancy to end users. The feature is being rolled out in Facebook beta 5.2 and Microsoft provides detailed instructions for developers on how to add Facebook Login to their apps.
Facebook to Turn Messenger Into a Platform for Apps
Facebook today announced Messenger Platform, an expansion of its messaging application that will let developers tap into key features. Facebook envisions Messenger Platform as new place for people to express themselves and share content.
Facebook Messenger No Longer Requires Facebook Account
Facebook said beginning today people do not have to have a Facebook account to use Facebook Messenger. When first loading the app, users will have the option of signing in with a phone number rather than their Facebook account.
Facebook Brings Graph Search to iPhone
Facebook today detailed some updates it's made to search both on Facebook.com and within the iPhone app. Most importantly, Facebook is adding Graph Search to the iPhone mobile app, which will allow iPhone users to search for things such as "Which of my friends likes 'Homeland'?" and other natural language queries.
Instagram for Windows Grabs Huge Update
Facebook today announced three new apps for the Windows 10 platform, including a proper Instagram app for phones, and dedicated Facebook and Messenger apps for desktops. The Instagram app for Windows 10 Mobile includes features that have long been available only to the Android and iOS apps, including Instagram Direct, videos, the Explore tab, and more.