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AT&T Will Fold Aio Wireless into Cricket After Acquisition

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Oct 19, 2013, 8:52 AM   by Eric M. Zeman   @phonescooper

AT&T has indicated that it will close its brand new Aio Wireless brand if it successfully acquires Leap Wireless. Leap owns and operates Cricket, and AT&T announced plans to acquire the pre-paid operate earlier this year. AT&T said through FCC filings that it would effectively merge its Aio Wireless operations with those of Cricket and continue to offer pre-paid services under the Cricket brand. Earlier this year, AT&T said to the FCC, "Aio still faces significant challenges to establish nationwide retail distribution, build brand recognition, and develop a significant customer base." It followed that statement this week by saying, "After the transaction's close, AT&T intends to combine the nascent operations of Aio with Leap's existing operations under the Cricket brand name."

more info at Fierce Wireless »
more info at FCC »



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Subject Author Date
Wonder which plans they'll keep? Jellz Oct 19, 2013, 11:54 AM
just say no jhr2112 Oct 20, 2013, 10:35 AM
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