AT&T Will Fold Aio Wireless into Cricket After Acquisition
AT&T has indicated that it will close its brand new Aio Wireless brand if it successfully acquires Leap Wireless. Leap owns and operates Cricket, and AT&T announced plans to acquire the pre-paid operate earlier this year. AT&T said through FCC filings that it would effectively merge its Aio Wireless operations with those of Cricket and continue to offer pre-paid services under the Cricket brand. Earlier this year, AT&T said to the FCC, "Aio still faces significant challenges to establish nationwide retail distribution, build brand recognition, and develop a significant customer base." It followed that statement this week by saying, "After the transaction's close, AT&T intends to combine the nascent operations of Aio with Leap's existing operations under the Cricket brand name."
AT&T Folds Aio Wireless Into Cricket, Launches Anew
AT&T today discontinued its Aio Wireless brand and merged the service with Cricket Wireless, which it acquired earlier this year. Today marks the official launch of the new Cricket Wireless, which now reaches nationwide with a better selection of smartphones.
Cricket Offering Lumia 630 for Free and Other Deals
Cricket Wireless, which is owned by AT&T, today announced the availability of the Nokia Lumia 630 smartphone. The 630, which is a variant of the Lumia 635 (being sold by T-Mobile and MetroPCS), will reach Cricket stores on July 11.
Cricket Names New President
Cricket Wireless today announced that John Dwyer will replace Jennifer Van Buskirk as president. Dwyer will be responsible for the brand's day-to-day operations and long-term strategy.
Cricket Wireless Picks A New Leader
Cricket Wireless today appointed John Dwyer as president and head of operations. Dwyer replaces Jennifer Van Buskirk, who has moved to another position within Cricket's parent company, AT&T.
AT&T's Cricket Brand to Cut Off Lifeline Service
AT&T recently indicated via its support web site that it will eventually discontinue offering Lifelife service through its Cricket prepaid brand. Lifeline allows qualified Americans to receive free or heavily discounted wireless service through Cricket.
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