Sony Has 'No Big Plans' for U.S. Market
Sony CEO Kaz Hirai today said the company is in no rush to conquer the U.S. smartphone market, nor China's. "Those two are the most important areas for us and we'll put substantial resources there. But not yet for the U.S. and China," said Hirai, speaking to journalists in Japan. "It's not realistic to try to do everything at once. In the U.S. we'll start gradually." Sony wants its smartphones to be the third-best selling devices worldwide, behind the Apple iPhone and Samsung Galaxy smartphones. The company has historically had poor traction in the U.S. At the moment, T-Mobile is the only U.S. carrier selling Sony's flagship Xperia Z smartphone, while Apple and Samsung's phones are available at all four of the major carriers. Rather than focus on tackling U.S. and China head on, Hirai said Sony is first aiming to win over consumers in Europe and its home market of Japan. Hirai didn't indicate when Sony might begin to make more effort in winning over U.S. smartphone buyers.
Review: Sony Xperia X - Unlocked
The Xperia X is an unlocked Android smartphone that Sony is selling directly to consumers. The phone departs from Sony's Xperia Z series in ways that are both good and bad.
Sony Offering Z1, Z1s, Z2 Juicy Extras from Xperia Lounge
Sony today announced a limited-time app and service offering for the Z2, Z1s, and Z1 that it claims has a value of more than $350. According to Sony, the Z2 will be shipped with six movies on board, as well as a 30-day trial of the Music Unlimited service, eight games from PlayStation Mobile, and a free download of the upcoming Michael Jackson album, XSCAPE.
Sony Says Entire Z Series to Earn Android 5.0 Lollipop
Sony today committed to updating a wide range of its smartphones and tablets to Android 5.0 Lollipop. Some of the handsets slated for Android 5.0 include the Xperia Z, ZL, Z1, Z1S, Z1 Ultra, Z1 Compact, Z2, Z3, Z3v, and Z3 Compact.
Hands On with the Sony Xperia XA1 and XA1 Ultra
Sony is betting on these two mid-range Xperia smartphones to help it find traction with U.S. buyers.
Hands On with the Sony Xperia Z4v for Verizon
Sony, as a company, is having a prolonged rough patch in the US phone market these days, but when they do get a phone to market here, they're often quiet gems. Sony is particularly skilled at crafting phones with premium materials and build quality.