Sprint Intros One Up Upgrade Program
Sprint today debuted a new upgrade program that looks to compete with those offered by AT&T, T-Mobile, and Verizon Wireless. Sprint's program is called One Up, and lets customers upgrade their device once every 12 months. The One Up plan costs $65 per month and includes unlimited talk, text and data for the life of the line. Customers will then have to add in the cost of their device, which will be broken down into 24 equal payments and added to the monthly bill. The monthly payment price will vary depending on the final cost of the phone, though Sprint mentioned there will be no financing fees for customers with good credit. Sprint said that customers won't need to make a down payment on the phone "for a limited time," but didn't say how long it will offer the no down payment promotion. Existing customers who are eligible for upgrades can take advantage of the new program, which goes into effect today for new contracts. As a special offer until the end of the year, current customers not upgrade-eligible but who have had their existing phone for 12 months can trade their phone in to join One Up. Sprint One Up can be activated at company stores, but it is not available in Florida and Washington, D.C.
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