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Apple Picks Up Mass Transit Mapper Embark

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Aug 23, 2013, 7:48 AM   by Eric M. Zeman

Apple confirmed that it has acquired a small mapping company called Embark. Embark, which is based in Silicon Valley, creates mass transit applications for iOS devices. It covers cities such as New York, Boston, San Francisco, and others. Terms of the acquisition were not disclosed. Apple has picked up two other mapping companies in recent months, Locationary and HopStop. The company is committed to improving Apple Maps, which launched last year.

more info at Wall Street Journal »

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