Sprint Nextel To Focus On Sprint Brand Post-Merger
Jun 23, 2005, 12:55 PM by (staff)
Sprint and Nextel today released the details of how each company as well as the merged unit will be branded. Although the company will be called Sprint Nextel after the merger, the company will primarily use the Sprint brand. However the Sprint logo will be completely revamped using Nextel's gold and black colors, a new font, and a greatly revised "pin drop" icon. In advertising, the new logo will often feature a "Together with Nextel" tagline. The merged company will continue using the Nextel brand for the iDen network and handsets for the foreseeable future. Nextel's logo will remain the same, merely adding a "Together with Sprint" tagline below the Nextel name.
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And why are they branding their products with different names? I know that they won't have a single network for quite some time but couldn't they just start branding everything as Sprint-Nextel at once? I guess using the seperate names will make the iDen and CDMA thing less confusing for consumers.
Okay, I just read the whole article and it seems like Nextel is getting the raw end of the deal. Wasn't this supposed to be a merger of equals?
And why are they branding their products with different names? I kn
they are branding different products becuase they dont want to confuse customers/subscribers. (basically what you said)
I'm still waiting to see if first, the merger will actually go through, and second, what improvements each side of customers will see. I know that nextel has some great buisness services like the credit card swip
there will be great bennefits though..
1. increasing capacity and coverage
they still have to increase coverage/...
I like it.
The new logo reminds me of...
Rich Brome said:
...the Amtrak logo:
Talk about subliminal...I knew it reminded me of something. Good job, Rich.
"Southern Pacific Railroad Information Network."
sorry. designer in me revolting.
at least it's still better than Verizon's awful logo.
some other pics also...