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New MVNO Called Odin Targets the Visually Impaired

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Jun 5, 2013, 11:28 AM   by Eric M. Zeman   @phonescooper

Odin Mobile today announced that it will launch new cellular service in July for those with visual impairments. Odin Mobile is an MVNO that operates on T-Mobile USA's network. The company will offer several handsets, including the Huawei-made Ray (pictured). The Ray is a touch phone that was designed with eye-free operation in mind. It can be used to make and receive voice calls, manage contacts, and lets the visually impaired access their call history and use caller ID. It uses text-to-speech technology to read text messages aloud, and includes a calendar, and the ability to recognize colors and money. The Ray can be used with audiobooks and audio magazines, as well. The Ray costs $299.99. Odin Mobile is offering two other handsets made by Emporia, the Click and the Essence, The Click is a flip phone and the Essence is a bar-style phone. They offer similar features, such as adjustable fonts, high-contrast displays, large buttons, and loud speakers. They also include basics such as SMS, Bluetooth, flashlights, GPS, and emergency call buttons. The Click costs $73.00 and the Essence costs $49.00. Service plans start at $10 per month for 150 minutes and 150 texts and range up to $45 per month for 4000 minutes/texts. Odin did not say exactly when in July its service will launch.

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